The Facebook Effect for Lawyers - Malherbe, Jacob
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Using Facebook To Acquire More Clients For Your Firm In most law firms, advertising dollars are squandered on antiquated technologies that are unable to reach the right clients at the right times with speed or precision. Not only is the ROI on print, billboard, and TV advertising dreadfully low, it¿s also painfully slow¿the equivalent of setting bait and trying to fish in a lake that¿s already been cleared. But, under the professional guidance of Jacob Malherbe, law firms across the country are learning how to generate content banks of potential clients using Facebook, a far-less…mehr

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Produktbeschreibung
Using Facebook To Acquire More Clients For Your Firm In most law firms, advertising dollars are squandered on antiquated technologies that are unable to reach the right clients at the right times with speed or precision. Not only is the ROI on print, billboard, and TV advertising dreadfully low, it¿s also painfully slow¿the equivalent of setting bait and trying to fish in a lake that¿s already been cleared. But, under the professional guidance of Jacob Malherbe, law firms across the country are learning how to generate content banks of potential clients using Facebook, a far-less time-consuming and more expansive platform than other means of advertising. In The Facebook Effect for Lawyers: Advertising for the Digital Age, Mr. Malherbe will show you how you can use the emotional appeal and aggregating power of social media to build a digital bridge between your law firm and specific groups of potential clients, generating hundreds of thousands of leads. This book is a step-by-step guide on how to launch Facebook pages, create ads, target them to reach the right people, and then how to convert their responses into client contracts so you can help improve the lives of claimants who need your help, all while improving your firm¿s bottom line.
Autorenporträt
JACOB MALHERBE , a successful serial entrepreneur, is the CEO & founder of X Social Media LLC, a premiere Facebook Marketing Partner, as well as the acting president of PM Digital Media. Malherbe is considered the leading authority on Facebook marketing for lawyers and is the author of the 2018 book, The Facebook Effect For Lawyers: Advertising for the Digital Age. To date, he has connected over 200,000 people to legal representation and has deployed over $100 million in legal marketing. In 2020, X Social was ranked by Inc. 500 as the 159th fastest growing private company in the United States. Attorneys seek out Jacob for advice on mass tort client acquisitions and strategies because of his reputation for transparency and candidness as well as his ability to accurately predict the vital trends, technological advances and overall pulse of the mass torts industry.