Bill McBean

The Facts of Business Life

What Every Successful Business Owner Knows That You Don�t

• Gebundenes Buch

Produktbeschreibung

Being a successful business owner means more than knowing one's industry and understanding the basic concepts of leadership, management, or motivation. It means being able to master many areas of business, and knowing how each of these areas relate to and build on each other. It also means understanding how those areas change as a business goes through its inevitable life cycle, and how the owner must be prepared to change with them. The Facts of Business Life is the first book designed to provide readers with the means of achieving the kind of long-term understanding that is the key to true and lasting success.

Toward that end, the book covers the seven Facts of Business Life that every successful business owner knows, including: "If You Don't Lead, No One Will Follow," "If You Don't Control It, You Don't Own It," "Protecting Your Company's Assets Should be Your First Priority," "Planning Is About Preparing for the Future, Not Predicting It," "If You Don't Market Your Business, You Won't Have One," "The Marketplace Is a War Zone," and "You Don't Just Have to Know the Business You're In, You Have to Know Business."

Devoting one chapter to each Fact, the book explains what it is, what it means, and, most important, how it can help entrepreneurs achieve success and stay away from potentially harmful mistakes. Equally important, each chapter enables readers to not only understand the Facts on their own, but also in terms of how they impact on a business as it passes through each of the five levels of every successful company's existence: "Ownership and Opportunity," "Creating Your Company's DNA," "From Survival to Success," "Maintaining Success," and "Moving On When It's Time to Go."

Written by a successful businessman with four decades of ownership experience, and packed with valuable advice, The Facts of Business Life presents every business owner--whether he or she is starting, building, maintaining, or exiting a business--with the key facts that, applied together, can ensure a strong and lasting enterprise.

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Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 368
• Erscheinungstermin: 9. Oktober 2012
• Englisch
• Abmessung: 235mm x 157mm x 24mm
• Gewicht: 680g
• ISBN-13: 9781118094969
• ISBN-10: 1118094964
• Artikelnr.: 35426080

Autorenporträt

BILL McBEAN spent many of his nearly forty years as a successful business owner in the automobile industry where, among many other achievements, he purchased several underperforming dealerships and turned them into a successful business enterprise with yearly sales of more than $160 million. Since selling the company to the world's largest automotive retailer, AutoNation, McBean has been involved in several new businesses, including McBean Partners, an investment and business mentoring company, and Net Claims Now, which provides administrative services and support to the restoration industry.

Inhaltsangabe

Foreword xi
Acknowledgments xv
Introduction xix
Chapter 1: The Facts of Business Life 1
The Facts 3
The Business Life Cycle 9
Chapter 2: The Five Levels of Business Success 13
Level 1: Ownership and Opportunity 17
Level 2: Creating Your Company's DNA 22
Level 3: From Survival to Success 27
Level 4: Maintaining Success 32
Level 5: Moving on When It's Time to Go 37
Chapter 3: Fact 1: If You Don't Lead, No One Will Follow 45
Level 1: Ownership and Opportunity 50
Level 2: Creating Your Company's DNA 56
Level 3: From Survival to Success 62
Level 4: Maintaining Success 72
Level 5: Moving on When It's Time to Go 77
Chapter 4: Fact 2: If You Don't Control It, You Don't Own It 87
Level 1: Ownership and Opportunity 89
Level 2: Creating Your Company's DNA 93
Level 3: From Survival to Success 98
Level 4: Maintaining Success 103
Level 5: Moving on When It's Time to Go 111
Chapter 5: Fact 3: Protecting Your Company's Assets Should Be Your First
Priority 121
Protecting Tangible and Intangible Assets 125
Protecting Products or Services 126
Protecting People 127
Level 1: Ownership and Opportunity 129
Level 2: Creating Your Company's DNA 134
Level 3: From Survival to Success 142
Level 4: Maintaining Success 150
Level 5: Moving on When It's Time to Go 159
Chapter 6: Fact 4: Planning is About Preparing for the Future, Not
Predicting It 167
The Elements of a Proper Business Plan 170
Level 1: Ownership and Opportunity 172
Level 2: Creating Your Company's DNA 175
Level 3: From Survival to Success 179
Level 4: Maintaining Success 182
Level 5: Moving on When It's Time to Go 187
Chapter 7: Fact 5: If You Don't Market Your Business, You Won't Have One
193
The Elements of Marketing 196
Level 1: Ownership and Opportunity 198
Level 2: Creating Your Company's DNA 204
Level 3: From Survival to Success 212
Level 4: Maintaining Success 218
Level 5: Moving on When It's Time to Go 224
Chapter 8: Fact 6: The Marketplace is a War Zone 235
The Products or Services You Sell 238
How Your Business Operates 240
How Your Business Competes-The "X" Factor 241
Level 1: Ownership and Opportunity 242
Level 2: Creating Your Company's DNA 250
Level 3: From Survival to Success 256
Level 4: Maintaining Success 264
Level 5: Moving on When It's Time to Go 272
Chapter 9: Fact 7: You Don't Just Have to Know the Business You're In, You
Have to Know Business 279
Product 281
People 282
Accounting and Finance 283
You 284
Level 1: Ownership and Opportunity 285
Level 2: Creating Your Company's DNA 293
Level 3: From Survival to Success 300
Level 4: Maintaining Success 307
Level 5: Moving on When It's Time to Go 314
Conclusion 323
About the Author 325
Index 327