The Fashion Business Reader

Herausgeber: Ii, Joseph H; Peirson-Smith, Anne

• Broschiertes Buch

Produktbeschreibung

The Fashion Business Reader is the first comprehensive anthology of classic and cutting-edge writings on the global fashion business, from production to consumption. Bringing together a rich interdisciplinary and international range of writings in one volume, this essential text encompasses creative, theoretical, and practical approaches from scholarship spanning business, the social sciences, arts, and humanities. As well as extracts from ground-breaking journal articles, book chapters, and other key writings, the reader includes several newly commissioned articles on contemporary themes and methodological approaches. Each section of the volume contains an introduction by an expert scholar plus a guide to further reading, and each individual extract is introduced so that readers can place important writings in context. This is an essential course text for students on a wide range of fashion and business courses and a one-stop authoritative reference for scholars and professionals.

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Produktdetails

• Verlag: Bloomsbury Academic
• Seitenzahl: 528
• Erscheinungstermin: 25. Juli 2019
• Englisch
• Abmessung: 244mm x 187mm x 27mm
• Gewicht: 1125g
• ISBN-13: 9781474279543
• ISBN-10: 1474279546
• Artikelnr.: 52822165

Autorenporträt

Joseph Hancock is a professor at Drexel University, USA, in the department of design. He has worked in management, branding, merchandising, and leadership for landmark companies, including The Gap, The Limited Corporation, and Target Corporation. He is the principal editor for the journal Fashion, Style & Popular Culture. Anne Peirson-Smith is an assistant professor at City University of Hong Kong. She teaches and researches fashion communication, public relations, popular culture, and the creative industries. In addition to a global professional background in public relations and branding she is the co-author of Public Relations in Asia Pacific (2009), Global Fashion Brands (2014), and Communicating Transcultural Fashion (2018). She is also associate editor for the journal Fashion, Style & Popular Culture.

Inhaltsangabe

List of Illustrations and List of Contributors Acknowledgements Introduction and How to Use This Book Part I: History of Fashion and Product Development Introduction: Jose Blanco
Dominican University 1. Pamela Barker and C Phyllis Tortora
Influence of North American Indian and First Nations Dress on Mainstream Fashion
Berg Fashion Library 2. Norma Rantisi
How New York Stole Modern Fashion
Berg Fashion Library 3. Joseph H. Hancock
II. (2011) A Deconstructionist Perspective on Menswear: A Conversation with Siki Im
Fashion Practice
Volume 3
Issue 1
May
Taylor & Francis 4. Lewis Van Dyk and Keith Fraley (2015)
Patrick Kelly: Fashions' Great Black Hope
Fashion
Style and Popular Culture
Intellect
Volume 2
Issue 3
pp 333-350 5. Bonnie English (2007) Japanese Conceptual Fashion. In A Cultural History of Fashion in the 20th Century: From Catwalk to the Sidewalk
117-35
Berg. 6. Barbara Vinken (2005)
Martin Margiela: Signs of the Time
in Fashion Zeitgeist: Trends and Cycles in the Fashion System
Oxford: Berg
127-57. Guide to Further Reading Part II: Sourcing & Manufacturing Introduction: Alphonso McClendon
Drexel University 1. Brian Goldbold
(2000) The Chain Store Challenge. In The Fashion Business: Theory
Practice
Image. Oxford: Berg
103-117. 2. Luigi Maramotti
(2000)
Connecting Creativity. In Fashion Business: Theory
Practice
Image. Oxford: Berg
91-103. 3. Kamlesh Singh and Nancy Hodges
(2011) Buyer- Suppliers Partnerships in the Global Apparel Industry: A Study of US Buyers and Indian Suppliers
Fashion Practice
Volume 3
Issue 2
Taylor & Francis 4. Colin Gale and Jasbir Kaur (2004) Business and Industry. In Fashion and Textiles: An Overview. Oxford: Berg. 87-117. Guide to Further Reading Part III: Sustainability & Social Responsibility Introduction- Tasha Lewis
Cornell University 1. Ben Barry (2014)
Selling Whose Dream? A Taxonomy of Aspiration in Fashion Imagery
in Fashion
Style and Popular Culture
Intellect
Volume 1
Issue
2
pp 175-92. 2. Joy
Sherry
Venkatesh
Wang and Chan
(2012) Fast Fashion
Sustainability and The Ethical Appeal of Luxury Brands
Fashion Theory
Volume 16
3
Taylor & Francis 3. Sharron Hepburn
In Patagonia (Clothing): A Complicated Greenness
2013
Fashion Theory
Volume 17
Issue 5
Taylor & Francis 4. Liat Smestad
(2009) The Sweatshop
Child Labor and Exploitation Issues in the Garment Industry
Fashion Practice
Taylor & Francis 5. Valerie Rangel (2014)
Dress and Disaster: Fashioning Creative Responses to Disaster
in Fashion
Style and Popular Culture
Volume 1
Issue
2
pp161-173
Intellect Guide to Further Reading Part IV: Brick-and-Mortar Retailing & Shopping Introduction- Catherine Weiss
Lasell College 1. Cynthia Cooper
The Garment Industry and Retailing in Canada
Berg Fashion Library 2. Michael Mamp and Sara Marcketti (2015)
Creating a Woman's Place: The Bonwit Teller Presidency of Hortense Odlum
1934 to 1940
Fashion
Style & Popular Culture
Volume 2
Issue 3
pp. 301-19
Intellect. 3. Myles Ethan Lascity
Stores
Shoppers and Mediated Images: The Relational Space of Uniqlo. New article. 4. Annita Boyd
(2014) 'Oh
honey! It's Not So Much the Style
it's what carrying it means': Hermés Bags and the Transformative Process
Fashion
Style & Popular Culture
Intellect
pp 81-96. Guide to Further Reading Part V: Media & Omni-Channel Retailing Introduction - Nioka Wyatt
Philadelphia University 1. Brent Luvaas (2013)
Shooting Street Style in Indonesia: A Photo Essay
Clothing Cultures
Volume 1
Number 1
pp 59-81
Intellect. 2. Juanjuan Wu
(2010) Co-Design Communities Online: Turning Public Creativity into Wearable and Sellable Fashions
Fashion Practice
Volume 2
Issue 1
Taylor & Francis 3. Kendra LaPolla
ModCloth: A Case Study in Co-Creative Branding Strategies
in Global Fashion Brands
Intellect
pp. 85-102. 4. Frances Ross
(2012) A Study of How Small and Medium-sized Enterprise Tailors Utilize e-Commerce
Social Media
and New 3D Technological Practices
Fashion Practice
Volume 4
Issue 2
Taylor & Francis. 5. Caroline Czajkowski and Tasha L. Lewis
Yoga
Facebook
and Fandom: Examining Brand Devotion by Lululemon Customers Using Social Media. New article. Guide to Further Reading Part VI: Fashion Merchandising & Strategy Introduction: Joseph H. Hancock
II Drexel University 1. Marilyn Delong
Mary Alice Casto
Meghan McKinney
Harini Ramaswamy
Natasha Thoreson and Seoha Min
(2014) Curating Cinderella: A Holiday Extravaganza at Marshall Field's
Fashion
Style and Popular Culture
Intellect
pp 45-63. 2. Andrade
Rita (2005) Mappin Stores: Adding an English Touch to the Sao Paulo Fashion Scene. In: Regina Root (ed) The Latin American Fashion Reader . Oxford: Berg. 3. Jennifer Craik (2005) Fashioning Sports Clothing as Lifestyle Couture: Sport Clothing as Fashion. In: Uniforms Exposed: From Conformity to Transgression. Oxford: Berg. pp. 161-174. (which chapter are we using? - Biblio contents gives the above
but the document Jo sent is the previous one - 'Sporting Bodies and Disciplined Selves.') 4. Edwina Luck
Gjoko Muratovski and Lauren Hedley
(2014) Co-branding Strategies for Luxury Fashion Brands: Missoni for Target
Global Fashion Brands
Intellect
pp41-56. 5. Anne Peirson-Smith (2014) Comme on Down and Choos Your Shoes: A Study of Consumer Responses to the Use of Guest Fashion Designers by H&M as a Co-Branded Marketing Strategy
Global Fashion Brands
Intellect pp 57-82. Guide to Further Reading Part VII: Fashion Branding Introduction - Veronica Manlow
Brooklyn College 1. Tasha Lewis and Natalie Gray
(2013) The Maturation of Hip Hop's Menswear Brands: Outfitting the Urban Consumer
Fashion Practice
Volume 5
Issue
2
Taylor & Francis 2. Lee Barron
(2007)
The Habitus of Elizabeth Hurley: Celebrity
Fashion
and Identity Branding
Fashion Theory
Volume 11
Issue 4
Taylor & Francis 3. Veronica Manlow
(2011) Creating an American Mythology: A Comparison of Branding Strategies in Three Fashion Firms
Fashion Practice
Volume 3
Issue 1
Taylor & Francis 4. Nick Rees Roberts
Raf Simons and Interdisciplinary Fashion from Post-Punk to Neo-Modern
in Fashion Theory: Volume 19
Issue 1
pp.9-41 5. Anne Peirson-Smith
(2013) Wishing on a Star: Promoting and Personifying Designer Collections and Fashion Brands
Fashion Practice
Volume 5
Issue 2
Taylor & Francis Guide to Further Reading Part VIII: Fashion Communications Introduction: Anne Peirson-Smith
City University of Hong Kong 1. Bruce H. Joffe
(2008) Skivvies with the Givvies: Vintage American Underwear Ads Feature Sexual Innuendo between "Boys" in the Brands
Textile
Volume 6
Issue 1
pp. 4-17
Taylor & Francis. 2. Twigge
Julia (2013) Magazines
the Media and Mrs Exeter In: Fashion and Age: Dress
the body and later life. London: Bloomsbury. 97-117. 3. Church Gibson
Pamela (2012) The Changing Face(s) of the fashion magazine and the new media landscape. In: Fashion and Celebrity Culture: London: Berg. 125-138. 4. Jobling
Paul (1999) Who's that girl: Alex and Kate - a tale of two bodies in contemporary fashion photography. In: Fashion Spreads: Word and Image in Fashion Photography since 1980. Oxford: Berg
111-141. 5. Kamamura
Yuniya (2005) Production
Gatekeeping and Diffusion of Fashion. In: Fashion-ology: An Introduction to Fashion Studies. Oxford: Berg
73-93. Guide to Further Reading Part IX: Consumption & Identity Introduction: Srikant Manchiraju
Florida State University 1. Herbert Blumer
Adam Smith and Thorstein B. Veblen
Fashion as Collective and Consumer Behavior
Berg Fashion Library 2. Annette Lynch and Michael Strauss D
(2007) Fashion as Cycle: in Changing Fashion: A Critical Introduction to Trend Analysis and Meaning. Oxford: Berg 127-50. 3. Twigg
Julia (2013) The High Street Responds: Designing for the Older Market. Fashion and Age: Dress
The Body and Later Life. London: Bloomsbury
119-42 4. Kevin Matthews
Joseph H. Hancock
II
Zhaohui Gu
ReBranding American men's heritage fashion through the use of visual merchandising
symbolic props and masculine iconic memes historically found in popular culture
in Critical Studies in Men's Fashion
Volume 1 Issue 1 (2014)
pp. 39-58 5. Benjamin L. Wild (2015)
To Have and To Hold: Masculinity and The Clutch Bag
Critical Studies in Men's Fashion
Volume 2
Number 1
pp. 43-54
Intellect. Guide to Further Reading Part X: Global Fashion & Reinvention Introduction: Brent Luvaas
Drexel University 1. Jennifer Craik
Is Australian Fashion and Dress Distinctively Australian? Fashion Theory
Volume 13
Issue 4
2009
Taylor & Francis 2. Karen Hanson and Tranberg
Secondhand Clothing
in eds. Joanne B. Eicher and Phyllis Tortora
Berg Encyclopaedia of World Dress and Fashion (Bloomsbury) 3. Margaret Maynard
Globalization and Dress
in eds. Joanne B. Eicher and Phyllis Tortora
Berg Encyclopaedia of World Dress and Fashion (Bloomsbury) 4. Simona Seigre Reinach
Milan: The City of Pret-a-Porter in a World of Fast Fashion
in eds. Christopher Breward and David Gilbert
Fashion's World Cities (Bloomsbury) 5. Christine Tsui
(2013) From Symbols to Spirit: Changing Conceptions of National Identity in Chinese Fashion
Fashion Theory
Volume 17
No. 5
Taylor & Francis
. Guide to Further Reading Part XI: Beauty and The Body Introduction: Ethan Lascity
Independent Scholar 1. Vincent
Susan J. (2009) Epilogue: Fashioning the body today. The Anatomy of Fashion: Dressing the Body From the Renaissance to the Present Day
Oxford: Berg
158-74. 2. Maria Mackinney-Valentin
Face Value: Subversive Beauty Ideals in Contemporary Fashion Marketing
Fashion
Style & Popular Culture
Intellect
pp 13-27. 3. Joseph Hancock (2016)
All Races
All Sexes
All Genders: M.A.C.
Brand/Story: Cases and Explorations in Fashion Branding 2nd Edition
Fairchild (Bloomsbury) 4. Janice Miller
Making Up is Masculine: The Increasing Cultural Connections Between Masculinity and Make-Up
Critical Studies in Men's Fashion
Volume 1
Issue 3
pp 241-53
Intellect. 5. Sarah Cheang and Geraldine Biddle-Perry (2008)
Hair and Human Identity
Hair: Styling
Culture and Fashion
pp. 243-253. 6. Leena- Maija Rossi (2007)
Outdoor Pornification: Advertising Heterosexuality in the Streets
in Pornification: Sex and Sexuality in Media Culture
pp. 127-138
Oxford: Berg. Guide to Further Reading List of Illustrations Index