Dario Golizia

The Fashion Business

Theory and Practice in Strategic Fashion Management

• Gebundenes Buch

Produktbeschreibung

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a wholistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point, and social media.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 240
• Erscheinungstermin: 19. Juli 2021
• Englisch
• Abmessung: 260mm x 183mm x 18mm
• Gewicht: 634g
• ISBN-13: 9780367490539
• ISBN-10: 0367490536
• Artikelnr.: 62222585

Autorenporträt

Dario Golizia is a visiting lecturer at IULM University and a senior lecturer in Fashion Marketing Strategies at Istituto Marangoni, both in Milan, Italy.

Inhaltsangabe

1. Fashion business and strategic marketing 2. Large unspecialised fashion
companies 3. Historic fashion brands 4. Contemporary fashion brands 5.
Industrial fashion brands 6. Fast fashion brands 7. Emerging brands
specialising in ready-to-wear 8. Brands specialising in formal menswear 9.
Brands specialising in casualwear 10. Brands specialising in underwear 11.
Brands specialising in activewear 12. Brands specialising in streetwear 13.
Brands specialising in bags 14. Brands specialising in footwear 15.
Conclusions: shared critical factors of success and future scenarios of the
fashion industry in collaboration with Sennaith Ghebreab