Michele M. Granger, Sheryl A. Farnan

The Fashion Industry and Its Careers

Bundle Book + Studio Access Card

• Broschiertes Buch

Produktbeschreibung

"The book is an excellent resource for students in identifying the range of positions they can have in the fashion industry. Interviews with professionals are included to aid students in decision making about careers choices." - Lori Faulkner, Ferris State University, USA Learn what to expect on the job, required education and training, and the relationship of the role to the fashion industry as a whole. Among the more than 75 role descriptions are four new roles for Sustainability Officer, Transparency Officer, Data Analyst, and Reference Librarian. More than 175 images show you recent developments affecting the industry sectors and career opportunities. Case studies, Social media Strikes features, chapter summaries, key terms, online resources, discussion questions, and a glossary will help you identify which careers match your aptitudes, skill sets, and interests. New to this Edition · In-depth job descriptions for a wider range of careers expanded to include Technical Designer, Brand Marketing Manager, and Spreader and Cutter, among others · New sections on recycling and sustainability, trends in brand marketing, and portfolio development and presentation · Fully updated online resources throughout the book · Updated Case Studies in Career Exploration boxes showcase profiles of companies, interviews with individuals, industry scenarios, and insider tips · Updated Appendices include sample resumés and career positions sorted by career areas, with Web links to salary and benefit information The Fashion Industry and Its Careers STUDIO Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary

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Produktdetails

• Verlag: Bloomsbury Publishing PLC
• Erscheinungstermin: 2. April 2020
• Englisch
• Abmessung: 217mm x 286mm x 13mm
• Gewicht: 702g
• ISBN-13: 9781501339004
• ISBN-10: 1501339001
• Artikelnr.: 56972623

Autorenporträt

Michele M. Granger is an independent scholar and a former professor at Missouri State University.

Inhaltsangabe

Part 1: Careers in Forecasting, Textiles, and Manufacturing 1. Trend
Forecasting 2. Textile Design and Development 3. Sourcing 4. Production and
Sales Part 2: Careers in Fashion Design, Product Development, and Fashion
Promotion 5. Designing Apparel and Accessories for the Manufacturer 6.
Product Development by the Manufacturer and Retailer 7. Promotion for the
Designer and Manufacturer Part 3: Careers in Fashion Retailing 8. Marketing
for the Retailer 9. Merchandising for the Retailer 10. Management for the
Retailer Part 4: Careers in the Ancillary Businesses: Digital
Communications, Styling, Education, and Costume Design 11. Digital
Communications 12. Fashion Styling, Photography, and Costume Design 13.
Fashion Curatorship and Scholarship 14. Visual Merchandising and Mall
Management Appendix A: Career Tracks and Salaries Chart Appendix B: Résumé
Tips, Interview Guidelines, Employer Research, and Résumé Samples Glossary
Credits Index