Gill Stark

The Fashion Show

History, theory and practice

• Broschiertes Buch

Produktbeschreibung

Take up your all-access pass to one of the most dynamic areas of the international fashion industry. Lavishly illustrated and packed with industry insights, The Fashion Show is the must-have guide to showing off a collection. You will learn about: The context of the fashion show and its significance for brands, designers, journalists and others working in the fashion industry; How a fashion show is produced, everything from agreeing a vision to casting the models to setting up backstage; What happens on show day, and how to use the impact of your show. Future fashion designers, fashion marketers, fashion managers, fashion PRs - and creative practitioners looking to learn more about this fascinating part of the industry, you are cordially invited to join Gill Stark in the front row of The Fashion Show.

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Produktdetails

• Verlag: Bloomsbury Publishing PLC
• Seitenzahl: 216
• Erscheinungstermin: 26. Juli 2018
• Englisch
• Abmessung: 269mm x 212mm x 20mm
• Gewicht: 748g
• ISBN-13: 9781472568489
• ISBN-10: 1472568486
• Artikelnr.: 52378152

Autorenporträt

Gill Stark is Assistant Dean and Head of the School of Creative and Liberal Arts at Regent's University London. She has worked as a fashion designer and in academia and has previously held posts at AIU London and the London College of Fashion as well as teaching roles at other UK universities. Gill has produced fashion shows in industry and for universities and for many years has taught fashion show production to international students.

Inhaltsangabe

Introduction Chapter 1: The Evolution of the fashion show Chapter 2:
Contemporary contexts of the fashion show Chapter 3: Marketing and
communications Chapter 4: Creating a spectacle: planning a fashion show
Chapter 5: Show day Chapter 6: After the show The future of the fashion
show Bibliography Acknowledgements Index