The Fear Factory: Sometimes the Only Thing Standing Between You and Success is You!

The Fear Factory: Sometimes the Only Thing Standing Between You and Success is You!

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What if there was actually a company whose business it was to manufacture fear? What would their mission statement be? How would they go about marketing their product to the consumer? Who would be their competition? And where would they set up operation? What if there really was a Fear Factory? In the same fable style as their book, Go for No! Fenton and Waltz have created a unique story to explain the truth behind fears. It's a rainy Seattle morning and account executive Steven Traynor is on his way to the most important business meeting of his life. But as the elevator ascends toward the cli...