Stefan Heusinkveld, Marlieke van Grinsven, Claudia Groß

The Flow of Management Ideas

• Gebundenes Buch

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 244
• Erscheinungstermin: 12. Mai 2021
• Englisch
• Abmessung: 235mm x 157mm x 18mm
• Gewicht: 512g
• ISBN-13: 9781107182912
• ISBN-10: 1107182913
• Artikelnr.: 60598413

Autorenporträt

Stefan Heusinkveld is associate professor at the Vrije Universiteit Amsterdam. His research concentrates on the production and consumption of management ideas, and professions. He has published widely on these topics, and has edited special issues in various academic journals. He is co-editor of The Oxford Handbook of Management Ideas (2019).

Inhaltsangabe

1. The Flow of Management Ideas
2. Studying Audiences
3. Creating a Positive Atmosphere Among the Audience
4. Conveying The Applicability of Ideas to Audience Members
5. Defining Audience Orientations
6. Understanding Audience Dynamism
7. Managerial Audiences in Organizational Contexts
8. Managerial Audiences and Fan Involvement
9. Conclusion
Appendices
Index.