By providing a broader, more differentiated and more dynamic perception of managerial audiences, this book offers those involved in management research and education an improved understanding of the flow of management ideas and how their impact is mediated throughout different contexts.
By providing a broader, more differentiated and more dynamic perception of managerial audiences, this book offers those involved in management research and education an improved understanding of the flow of management ideas and how their impact is mediated throughout different contexts.
Stefan Heusinkveld is associate professor at the Vrije Universiteit Amsterdam. His research concentrates on the production and consumption of management ideas, and professions. He has published widely on these topics, and has edited special issues in various academic journals. He is co-editor of The Oxford Handbook of Management Ideas (2019).
Inhaltsangabe
1. The Flow of Management Ideas 2. Studying Audiences 3. Creating a Positive Atmosphere Among the Audience 4. Conveying The Applicability of Ideas to Audience Members 5. Defining Audience Orientations 6. Understanding Audience Dynamism 7. Managerial Audiences in Organizational Contexts 8. Managerial Audiences and Fan Involvement 9. Conclusion Appendices Index.
1. The Flow of Management Ideas 2. Studying Audiences 3. Creating a Positive Atmosphere Among the Audience 4. Conveying The Applicability of Ideas to Audience Members 5. Defining Audience Orientations 6. Understanding Audience Dynamism 7. Managerial Audiences in Organizational Contexts 8. Managerial Audiences and Fan Involvement 9. Conclusion Appendices Index.
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