The Fortune Sellers
The Big Business of Buying and Selling Predictions
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Ein Klassiker jetzt neu als Broschurausgabe. Das Erstellen von Zukunftsprognosen ist ein millionenschweres Geschäft. Doch häufig entstehen Zweifel an der Zuverlässigkeit der Vorhersagen. Sherden entlarvt falsche Prophezeiungen und trennt die Tatsachen von Trugschlüssen, um den Leser zu zeigen, wie man Prognosen am besten nutzt und wie man sich die "Rosinen" herauspickt. Eine faszinierende Lektüre, mit einer Unmenge erkennbarer, offensichtlicher Tatsachen und handfester Beispiele. Today, the predicting business is a multi-million-dollar trade that provides employment for hundreds of thousands of people. But how reliable are the predictions we routinely rely on for our business and personal success? This book takes us through industries that resort to prognostication for their trade, and analyzes the ultimate value of the information and the best ways to use it.
An ambitious, intelligent, and very readable guide to understanding our present and our future."-Harry Beckwith, author of Selling the Invisible
No one can foretell the future. Or can they? There are many who purport to-and they are making a fortune. From meteorologists to investment advisers, prognosticating professionals are part of a multibillion-dollar industry. No longer merely fortunetellers, they are fortune sellers, offering us a commodity we re more than eager to buy: the future.
In this piercing and provocative expose, business consultant and forecasting expert William Sherden casts an unblinking eye on the booming business of predicting the future, separating fact from fallacy to show us not only how best to use the forecasts we re given, but how to "select the nuggets of valuable future advice from amongst the $200 billion worth of mostly erroneous future predictions put forth each year.
No one can foretell the future. Or can they? There are many who purport to-and they are making a fortune. From meteorologists to investment advisers, prognosticating professionals are part of a multibillion-dollar industry. No longer merely fortunetellers, they are fortune sellers, offering us a commodity we re more than eager to buy: the future.
In this piercing and provocative expose, business consultant and forecasting expert William Sherden casts an unblinking eye on the booming business of predicting the future, separating fact from fallacy to show us not only how best to use the forecasts we re given, but how to "select the nuggets of valuable future advice from amongst the $200 billion worth of mostly erroneous future predictions put forth each year.
