James T. Kitchens, Larry Powell

The Four Pillars of Politics

Why Some Candidates Don't Win and Others Can't Lead

• Gebundenes Buch

Produktbeschreibung

James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.

Produktdetails

• Lexington Studies in Political Communication
• Verlag: Lexington Books
• Seitenzahl: 122
• Erscheinungstermin: 1. Mai 2015
• Englisch
• Abmessung: 235mm x 157mm x 11mm
• Gewicht: 341g
• ISBN-13: 9781498507226
• ISBN-10: 1498507220
• Artikelnr.: 42375854

Autorenporträt

James T. Kitchens is president of the Kitchens Group, a national public opinion research firm. Larry Powell is professor in the Department of Communication Studies at the University of Alabama at Birmingham.

Inhaltsangabe

Chapter 1. The Four Pillars of Politics: An Introduction Chapter 2. The
First Pillar of American Politics: Fear Chapter 3. The Second Pillar of
American Politics: Narcissism Chapter 4. The Third Pillar of American
Politics: Consumerism Chapter 5. The Fourth Pillar of American Politics:
Religiosity Chapter 6. Why Voters Frighten Politicians Chapter 7.
Republicans Versus Democrats Chapter 8. The Republican Party: Disaster
Inside and Out Chapter 9. The Democratic Party: Searching for Unicorns
Chapter 10. Practical Lessons: Why Some Candidates Don't Win Chapter 11.
Why Some Public Figures Can't Lead