Examining communications between the media and the public during times of crisis, this book defines and specifies the stages of a crisis, explores the effect of the media, and discusses media ethics during a crisis scenario. It discusses how to develop communication plans, suggests what information to provide, and identifies the role of social media in the present-day digital age. A wealth of case studies demonstrates how to choose the appropriate media outlet and language to convey an informative message and avoid potential a oebad pressa due to mismanaging a situation.
Examining communications between the media and the public during times of crisis, this book defines and specifies the stages of a crisis, explores the effect of the media, and discusses media ethics during a crisis scenario. It discusses how to develop communication plans, suggests what information to provide, and identifies the role of social media in the present-day digital age. A wealth of case studies demonstrates how to choose the appropriate media outlet and language to convey an informative message and avoid potential a oebad pressa due to mismanaging a situation.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
A former journalist, Jane Jordan-Meier has been at the forefront of media training for 15 years, developing unique and powerful methodologies in crisis media management. From her base in the United States, she works with corporations, government departments, and non-profit agencies in North America, Australia, and New Zealand. She is recognized as one of the world's top media and crisis management experts. Throughout her career, Jane has worked at the highest level of strategic planning and communication, including the Australian bi-centennial celebrations and the Sydney Olympic Games. Her clients range from experienced CEOs of global corporations to those doing their first media interviews. She works with organizations in crisis as well as those wanting to raise their profile with positive media interviews. Many of her programs and training have won awards from her peers in the public relations and communication professions. In the 1990s, recognizing the need for executives to be highly skilled in handling the media, Jane co-established Media Skills, a media training consultancy. With former journalist Susan Templeman, she created a suite of methods for developing and delivering strategic media messages. This led to the development of a unique approach to managing crisis communication. The methodology has been licensed and used by a network of trainers around the globe. Jane is a frequent guest speaker on crisis communication and media management at conferences in Australia, New Zealand, and North America. A licensed and accredited media trainer and coach, she holds a master's degree in communication management. She has also taught communication, at both undergraduate and post-graduate levels in Australia's top communication schools, as well as several professional development courses in Australia, New Zealand, and North America.
Inhaltsangabe
MEDIA, CRISIS, AND NEW REPORTING TOOLS. What Is a Crisis? The Role of Media in a Crisis. Social, Interactive, and Everywhere All the Time. Media Ethics? What Drives Traditional Media Behavior. Twitter: Is It a Fad or the "8 Bazillion Pound Gorilla"? STAGES OF A CRISIS. SPOKESPEOPLE-SPEED MATTERS AND PERCEPTION IS EVERYTHING. Who? To Chief Executive Officer or Not? Head and Heart. Role of the Frontline. Policy Guidelines for Social Media. MEDIA INTERVIEWS-RULES OF ENGAGEMENT IN A CRISIS. Understanding Journalists' Questions. Techniques to Get Your Message Across. Dealing with Difficult Questions. Never Repeat the Poison; Avoid Negative Language. How the New Media Are Changing the Rules for Interviews. Lights, Camera, Action-The Interview. Media Training. COMMUNICATION-RULES AND TOOLS. Why Communicate in a Crisis? What to Communicate? To Apologize or Not. Language in a Crisis-Fall in Love with We. No Toxic Language Please. How to Get Your Message Across. Where? New Media Tools. Monitoring. Appendices: Guidelines for Briefing Spokespeople. Sample Media Contact Information Log. Sample News Release. Useful Resources. Social Media Policy Resources. Social Media Resources for Crisis Communicators. Things You Should Not Share on Social Media. Wordpress Statement. Social Media Embracing the Opportunities, Averting the Risks.
MEDIA, CRISIS, AND NEW REPORTING TOOLS. What Is a Crisis? The Role of Media in a Crisis. Social, Interactive, and Everywhere All the Time. Media Ethics? What Drives Traditional Media Behavior. Twitter: Is It a Fad or the "8 Bazillion Pound Gorilla"? STAGES OF A CRISIS. SPOKESPEOPLE-SPEED MATTERS AND PERCEPTION IS EVERYTHING. Who? To Chief Executive Officer or Not? Head and Heart. Role of the Frontline. Policy Guidelines for Social Media. MEDIA INTERVIEWS-RULES OF ENGAGEMENT IN A CRISIS. Understanding Journalists' Questions. Techniques to Get Your Message Across. Dealing with Difficult Questions. Never Repeat the Poison; Avoid Negative Language. How the New Media Are Changing the Rules for Interviews. Lights, Camera, Action-The Interview. Media Training. COMMUNICATION-RULES AND TOOLS. Why Communicate in a Crisis? What to Communicate? To Apologize or Not. Language in a Crisis-Fall in Love with We. No Toxic Language Please. How to Get Your Message Across. Where? New Media Tools. Monitoring. Appendices: Guidelines for Briefing Spokespeople. Sample Media Contact Information Log. Sample News Release. Useful Resources. Social Media Policy Resources. Social Media Resources for Crisis Communicators. Things You Should Not Share on Social Media. Wordpress Statement. Social Media Embracing the Opportunities, Averting the Risks.
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