The Fourth Eye
ways of creative management
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There were two reasons why I decided to write this book, both of which were personal in nature. Firstly, I was hesitant to write an autobiography despite the insistence of many of my friends. The reason for this was the potential for embarrassment if I were to tell the truth. Writing fiction with altered identities as a way of hiding real names was not an acceptable alternative for me. I believed that concealing real identities made the truth unpalatable and ultimately false. Additionally, it would be slanderous and unfair to some people without affording them a chance to respond. Real identit...
There were two reasons why I decided to write this book, both of which were personal in nature. Firstly, I was hesitant to write an autobiography despite the insistence of many of my friends. The reason for this was the potential for embarrassment if I were to tell the truth. Writing fiction with altered identities as a way of hiding real names was not an acceptable alternative for me. I believed that concealing real identities made the truth unpalatable and ultimately false. Additionally, it would be slanderous and unfair to some people without affording them a chance to respond. Real identities are often eventually revealed, and this can be damaging. Secondly, I wrote this book from a personal and empirical perspective, drawing on my own experiences to provide insight for future generations. I wanted to share what I have learned and experienced to help others understand the underlying motivations that drive transformation in organisations, homes, institutions, government, and international work networks. This book is intended for those who are interested in understanding the aetiology of human behaviour and motivation.
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