Casey Stanton

The Fractional CMO Method

Attract, Convert and Serve High-Paying Clients On Your Terms

• Broschiertes Buch

Produktbeschreibung

Casey Stanton's brilliant new ebook, The Fractional CMO: Attract, Convert and Serve High-Paying Clients on Your Terms gives you a roadmap for building a Fractional CMO practice that can generate $500,000 a year or more, for less than 40 hours work per week. After building in a...

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Produktdetails

• Verlag: Cranberry Press, LLC
• Seitenzahl: 162
• Erscheinungstermin: 1. Juli 2022
• Englisch
• Abmessung: 229mm x 152mm x 9mm
• Gewicht: 245g
• ISBN-13: 9781954759701
• ISBN-10: 1954759703
• Artikelnr.: 64199310

Autorenporträt

By Casey Stanton

Inhaltsangabe

Contents
Foreword
....................................................................................................
vii
Acknowledgments
......................................................................................
xi
Dedicatio n
.................................................................................................
xiii
Introduction
.................................................................................................
1
3 Bigge st Challenges as a Fractional CMO
....................................... 2
The Fractional CMO Method(TM)
......................................................... 6
Chapter 1: The 3 Lessons in Becoming a Fractional CMO ................. 9
The Stress of Working in an Agency
............................................... 13
$2 Lean Cuisine Meals Refocused Me
.............................................. 17
How a 94-Year-Old Billionaire Changed Everything for Me ....... 18
Sharing the Success
.............................................................................
19
Artifi cial Constraints
...........................................................................
20
Moonlight, Get a Client "On the Side" or
Go All In - It's Your Choice
............................................................. 22
Case Study: Successful Agency Owner Becomes Fractional
CMO to Go Deeper
...........................................................................
24
Chapter 2: Should You Become a Fractional CMO? ...........................
27
What Are You Solving For?
............................................................... 28
Your Effective Hourly Rate
............................................................... 32
Case Study: Shannon Murray-Doffo Added $28,500 in
Monthly Recurring Revenue as a Fractional CMO from
2 Sales in 2 Months!
............................................................................
37
Chapter 3: What Is a Fractional CMO?
................................................. 39
Leadership as a Fractional CMO
...................................................... 39
Why Fractional CMOs Are the Future of Digital Marketing ....... 44
The Good and Bad News of the CMO Role ................................. 47
The Fractional CMO Mindset
........................................................... 48
Chapter 4: Red-Hot Leads
....................................................................... 57
Envision Your Perfect Client
............................................................. 61
Casey Stanton
x
Build Authority
....................................................................................
64
Fill Your Funnel
...................................................................................
67
Warm Your Leads
................................................................................
73
Case Study: Agency Owner to Fractional CMO, Jesse Stoddard . 77
Chapter 5: Achieving Effortless Conversions
...................................... 81
Lubricate the Sale
................................................................................
83
Audition Clients
...................................................................................
86
Bonus Tip: How to Win Clients on the Side as a Full-Time
Employee
..............................................................................................
90
Taking Ownership to Win More Sales
............................................. 92
Case Study: She Won Her First 5-Figure Client in 35 Days...
Then 2 More!
.......................................................................................
93
Chapter 6: Service and Delegation Confi dence
................................... 95
I. Stepping into the Role of a Leader
........................................... 96
Case Study: How Copywriter Russ Reynolds Plugged into
CMOx and Built a More Lucrative, Fulfi lling Career in
Just 7 Days
..........................................................................................
103
II. The Functional Marketing® Framework ............................... 105
III. Building Your Delegation Confi dence.................................
130
Case Study: From Zero to 3 Clients - Casey Cheshire
Accelerated His Fractional CMO Practice
.................................... 135
Chapter 7: Expanding Your Impact and Income through
Asymmetric Upside
................................................................................
137
Spend 10% of Your Time Fishing for Whales ............................. 140
Surround Yourself with
Winners.................................................... 141
Chapter 8: Solve Bigger Problems
........................................................ 145