Casey Stanton's brilliant new ebook, The Fractional CMO: Attract, Convert and Serve High-Paying Clients on Your Terms gives you a roadmap for building a Fractional CMO practice that can generate $500,000 a year or more, for less than 40 hours work per week. After building in all the lessons for avoiding problems and for building a hugely successful consultant's marketing business, Stanton wrote all his techniques and processes down and helped several friends achieve his level of success, so he knows it works for others, too. Most importantly, he walks you through the major challengers of…mehr
Casey Stanton's brilliant new ebook, The Fractional CMO: Attract, Convert and Serve High-Paying Clients on Your Terms gives you a roadmap for building a Fractional CMO practice that can generate $500,000 a year or more, for less than 40 hours work per week. After building in all the lessons for avoiding problems and for building a hugely successful consultant's marketing business, Stanton wrote all his techniques and processes down and helped several friends achieve his level of success, so he knows it works for others, too. Most importantly, he walks you through the major challengers of marketing consulting --controlling your pipeline (maintaining a steady flow of clients; contracts are short) and producing the exact results each client needs.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Contents Foreword .................................................................................................... vii Acknowledgments ...................................................................................... xi Dedicatio n ................................................................................................. xiii Introduction ................................................................................................. 1 3 Bigge st Challenges as a Fractional CMO ....................................... 2 The Fractional CMO Method(TM) ......................................................... 6 Chapter 1: The 3 Lessons in Becoming a Fractional CMO ................. 9 The Stress of Working in an Agency ............................................... 13 $2 Lean Cuisine Meals Refocused Me .............................................. 17 How a 94-Year-Old Billionaire Changed Everything for Me ....... 18 Sharing the Success ............................................................................. 19 Artifi cial Constraints ........................................................................... 20 Moonlight, Get a Client "On the Side" or Go All In - It's Your Choice ............................................................. 22 Case Study: Successful Agency Owner Becomes Fractional CMO to Go Deeper ........................................................................... 24 Chapter 2: Should You Become a Fractional CMO? ........................... 27 What Are You Solving For? ............................................................... 28 Your Effective Hourly Rate ............................................................... 32 Case Study: Shannon Murray-Doffo Added $28,500 in Monthly Recurring Revenue as a Fractional CMO from 2 Sales in 2 Months! ............................................................................ 37 Chapter 3: What Is a Fractional CMO? ................................................. 39 Leadership as a Fractional CMO ...................................................... 39 Why Fractional CMOs Are the Future of Digital Marketing ....... 44 The Good and Bad News of the CMO Role ................................. 47 The Fractional CMO Mindset ........................................................... 48 Chapter 4: Red-Hot Leads ....................................................................... 57 Envision Your Perfect Client ............................................................. 61 Casey Stanton x Build Authority .................................................................................... 64 Fill Your Funnel ................................................................................... 67 Warm Your Leads ................................................................................ 73 Case Study: Agency Owner to Fractional CMO, Jesse Stoddard . 77 Chapter 5: Achieving Effortless Conversions ...................................... 81 Lubricate the Sale ................................................................................ 83 Audition Clients ................................................................................... 86 Bonus Tip: How to Win Clients on the Side as a Full-Time Employee .............................................................................................. 90 Taking Ownership to Win More Sales ............................................. 92 Case Study: She Won Her First 5-Figure Client in 35 Days... Then 2 More! ....................................................................................... 93 Chapter 6: Service and Delegation Confi dence ................................... 95 I. Stepping into the Role of a Leader ........................................... 96 Case Study: How Copywriter Russ Reynolds Plugged into CMOx and Built a More Lucrative, Fulfi lling Career in Just 7 Days .......................................................................................... 103 II. The Functional Marketing® Framework ............................... 105 III. Building Your Delegation Confi dence................................. 130 Case Study: From Zero to 3 Clients - Casey Cheshire Accelerated His Fractional CMO Practice .................................... 135 Chapter 7: Expanding Your Impact and Income through Asymmetric Upside ................................................................................ 137 Spend 10% of Your Time Fishing for Whales ............................. 140 Surround Yourself with Winners.................................................... 141 Chapter 8: Solve Bigger Problems ........................................................ 145
Contents Foreword .................................................................................................... vii Acknowledgments ...................................................................................... xi Dedicatio n ................................................................................................. xiii Introduction ................................................................................................. 1 3 Bigge st Challenges as a Fractional CMO ....................................... 2 The Fractional CMO Method(TM) ......................................................... 6 Chapter 1: The 3 Lessons in Becoming a Fractional CMO ................. 9 The Stress of Working in an Agency ............................................... 13 $2 Lean Cuisine Meals Refocused Me .............................................. 17 How a 94-Year-Old Billionaire Changed Everything for Me ....... 18 Sharing the Success ............................................................................. 19 Artifi cial Constraints ........................................................................... 20 Moonlight, Get a Client "On the Side" or Go All In - It's Your Choice ............................................................. 22 Case Study: Successful Agency Owner Becomes Fractional CMO to Go Deeper ........................................................................... 24 Chapter 2: Should You Become a Fractional CMO? ........................... 27 What Are You Solving For? ............................................................... 28 Your Effective Hourly Rate ............................................................... 32 Case Study: Shannon Murray-Doffo Added $28,500 in Monthly Recurring Revenue as a Fractional CMO from 2 Sales in 2 Months! ............................................................................ 37 Chapter 3: What Is a Fractional CMO? ................................................. 39 Leadership as a Fractional CMO ...................................................... 39 Why Fractional CMOs Are the Future of Digital Marketing ....... 44 The Good and Bad News of the CMO Role ................................. 47 The Fractional CMO Mindset ........................................................... 48 Chapter 4: Red-Hot Leads ....................................................................... 57 Envision Your Perfect Client ............................................................. 61 Casey Stanton x Build Authority .................................................................................... 64 Fill Your Funnel ................................................................................... 67 Warm Your Leads ................................................................................ 73 Case Study: Agency Owner to Fractional CMO, Jesse Stoddard . 77 Chapter 5: Achieving Effortless Conversions ...................................... 81 Lubricate the Sale ................................................................................ 83 Audition Clients ................................................................................... 86 Bonus Tip: How to Win Clients on the Side as a Full-Time Employee .............................................................................................. 90 Taking Ownership to Win More Sales ............................................. 92 Case Study: She Won Her First 5-Figure Client in 35 Days... Then 2 More! ....................................................................................... 93 Chapter 6: Service and Delegation Confi dence ................................... 95 I. Stepping into the Role of a Leader ........................................... 96 Case Study: How Copywriter Russ Reynolds Plugged into CMOx and Built a More Lucrative, Fulfi lling Career in Just 7 Days .......................................................................................... 103 II. The Functional Marketing® Framework ............................... 105 III. Building Your Delegation Confi dence................................. 130 Case Study: From Zero to 3 Clients - Casey Cheshire Accelerated His Fractional CMO Practice .................................... 135 Chapter 7: Expanding Your Impact and Income through Asymmetric Upside ................................................................................ 137 Spend 10% of Your Time Fishing for Whales ............................. 140 Surround Yourself with Winners.................................................... 141 Chapter 8: Solve Bigger Problems ........................................................ 145
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