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Casey Stanton's brilliant new ebook, The Fractional CMO: Attract, Convert and Serve High-Paying Clients on Your Terms gives you a roadmap for building a Fractional CMO practice that can generate $500,000 a year or more, for less than 40 hours work per week. After building in a...
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Casey Stanton's brilliant new ebook, The Fractional CMO: Attract, Convert and Serve High-Paying Clients on Your Terms gives you a roadmap for building a Fractional CMO practice that can generate $500,000 a year or more, for less than 40 hours work per week. After building in a...
Produktdetails
- Produktdetails
- Verlag: Draft2digital
- Seitenzahl: 162
- Erscheinungstermin: 1. Juli 2022
- Englisch
- Abmessung: 229mm x 152mm x 9mm
- Gewicht: 245g
- ISBN-13: 9781954759701
- ISBN-10: 1954759703
- Artikelnr.: 64199310
- Verlag: Draft2digital
- Seitenzahl: 162
- Erscheinungstermin: 1. Juli 2022
- Englisch
- Abmessung: 229mm x 152mm x 9mm
- Gewicht: 245g
- ISBN-13: 9781954759701
- ISBN-10: 1954759703
- Artikelnr.: 64199310
By Casey Stanton
Contents Foreword .................................................................................................... vii Acknowledgments ...................................................................................... xi Dedicatio n ................................................................................................. xiii Introduction ................................................................................................. 1 3 Bigge st Challenges as a Fractional CMO ....................................... 2 The Fractional CMO Method
......................................................... 6 Chapter 1: The 3 Lessons in Becoming a Fractional CMO ................. 9 The Stress of Working in an Agency ............................................... 13 $2 Lean Cuisine Meals Refocused Me .............................................. 17 How a 94-Year-Old Billionaire Changed Everything for Me ....... 18 Sharing the Success ............................................................................. 19 Artifi cial Constraints ........................................................................... 20 Moonlight, Get a Client
On the Side
or Go All In
It's Your Choice ............................................................. 22 Case Study: Successful Agency Owner Becomes Fractional CMO to Go Deeper ........................................................................... 24 Chapter 2: Should You Become a Fractional CMO? ........................... 27 What Are You Solving For? ............................................................... 28 Your Effective Hourly Rate ............................................................... 32 Case Study: Shannon Murray-Doffo Added $28,500 in Monthly Recurring Revenue as a Fractional CMO from 2 Sales in 2 Months! ............................................................................ 37 Chapter 3: What Is a Fractional CMO? ................................................. 39 Leadership as a Fractional CMO ...................................................... 39 Why Fractional CMOs Are the Future of Digital Marketing ....... 44 The Good and Bad News of the CMO Role ................................. 47 The Fractional CMO Mindset ........................................................... 48 Chapter 4: Red-Hot Leads ....................................................................... 57 Envision Your Perfect Client ............................................................. 61 Casey Stanton x Build Authority .................................................................................... 64 Fill Your Funnel ................................................................................... 67 Warm Your Leads ................................................................................ 73 Case Study: Agency Owner to Fractional CMO, Jesse Stoddard . 77 Chapter 5: Achieving Effortless Conversions ...................................... 81 Lubricate the Sale ................................................................................ 83 Audition Clients ................................................................................... 86 Bonus Tip: How to Win Clients on the Side as a Full-Time Employee .............................................................................................. 90 Taking Ownership to Win More Sales ............................................. 92 Case Study: She Won Her First 5-Figure Client in 35 Days
Then 2 More! ....................................................................................... 93 Chapter 6: Service and Delegation Confi dence ................................... 95 I. Stepping into the Role of a Leader ........................................... 96 Case Study: How Copywriter Russ Reynolds Plugged into CMOx and Built a More Lucrative, Fulfi lling Career in Just 7 Days .......................................................................................... 103 II. The Functional Marketing® Framework ............................... 105 III. Building Your Delegation Confi dence................................. 130 Case Study: From Zero to 3 Clients - Casey Cheshire Accelerated His Fractional CMO Practice .................................... 135 Chapter 7: Expanding Your Impact and Income through Asymmetric Upside ................................................................................ 137 Spend 10% of Your Time Fishing for Whales ............................. 140 Surround Yourself with Winners.................................................... 141 Chapter 8: Solve Bigger Problems ........................................................ 145
......................................................... 6 Chapter 1: The 3 Lessons in Becoming a Fractional CMO ................. 9 The Stress of Working in an Agency ............................................... 13 $2 Lean Cuisine Meals Refocused Me .............................................. 17 How a 94-Year-Old Billionaire Changed Everything for Me ....... 18 Sharing the Success ............................................................................. 19 Artifi cial Constraints ........................................................................... 20 Moonlight, Get a Client
On the Side
or Go All In
It's Your Choice ............................................................. 22 Case Study: Successful Agency Owner Becomes Fractional CMO to Go Deeper ........................................................................... 24 Chapter 2: Should You Become a Fractional CMO? ........................... 27 What Are You Solving For? ............................................................... 28 Your Effective Hourly Rate ............................................................... 32 Case Study: Shannon Murray-Doffo Added $28,500 in Monthly Recurring Revenue as a Fractional CMO from 2 Sales in 2 Months! ............................................................................ 37 Chapter 3: What Is a Fractional CMO? ................................................. 39 Leadership as a Fractional CMO ...................................................... 39 Why Fractional CMOs Are the Future of Digital Marketing ....... 44 The Good and Bad News of the CMO Role ................................. 47 The Fractional CMO Mindset ........................................................... 48 Chapter 4: Red-Hot Leads ....................................................................... 57 Envision Your Perfect Client ............................................................. 61 Casey Stanton x Build Authority .................................................................................... 64 Fill Your Funnel ................................................................................... 67 Warm Your Leads ................................................................................ 73 Case Study: Agency Owner to Fractional CMO, Jesse Stoddard . 77 Chapter 5: Achieving Effortless Conversions ...................................... 81 Lubricate the Sale ................................................................................ 83 Audition Clients ................................................................................... 86 Bonus Tip: How to Win Clients on the Side as a Full-Time Employee .............................................................................................. 90 Taking Ownership to Win More Sales ............................................. 92 Case Study: She Won Her First 5-Figure Client in 35 Days
Then 2 More! ....................................................................................... 93 Chapter 6: Service and Delegation Confi dence ................................... 95 I. Stepping into the Role of a Leader ........................................... 96 Case Study: How Copywriter Russ Reynolds Plugged into CMOx and Built a More Lucrative, Fulfi lling Career in Just 7 Days .......................................................................................... 103 II. The Functional Marketing® Framework ............................... 105 III. Building Your Delegation Confi dence................................. 130 Case Study: From Zero to 3 Clients - Casey Cheshire Accelerated His Fractional CMO Practice .................................... 135 Chapter 7: Expanding Your Impact and Income through Asymmetric Upside ................................................................................ 137 Spend 10% of Your Time Fishing for Whales ............................. 140 Surround Yourself with Winners.................................................... 141 Chapter 8: Solve Bigger Problems ........................................................ 145
Contents Foreword .................................................................................................... vii Acknowledgments ...................................................................................... xi Dedicatio n ................................................................................................. xiii Introduction ................................................................................................. 1 3 Bigge st Challenges as a Fractional CMO ....................................... 2 The Fractional CMO Method
......................................................... 6 Chapter 1: The 3 Lessons in Becoming a Fractional CMO ................. 9 The Stress of Working in an Agency ............................................... 13 $2 Lean Cuisine Meals Refocused Me .............................................. 17 How a 94-Year-Old Billionaire Changed Everything for Me ....... 18 Sharing the Success ............................................................................. 19 Artifi cial Constraints ........................................................................... 20 Moonlight, Get a Client
On the Side
or Go All In
It's Your Choice ............................................................. 22 Case Study: Successful Agency Owner Becomes Fractional CMO to Go Deeper ........................................................................... 24 Chapter 2: Should You Become a Fractional CMO? ........................... 27 What Are You Solving For? ............................................................... 28 Your Effective Hourly Rate ............................................................... 32 Case Study: Shannon Murray-Doffo Added $28,500 in Monthly Recurring Revenue as a Fractional CMO from 2 Sales in 2 Months! ............................................................................ 37 Chapter 3: What Is a Fractional CMO? ................................................. 39 Leadership as a Fractional CMO ...................................................... 39 Why Fractional CMOs Are the Future of Digital Marketing ....... 44 The Good and Bad News of the CMO Role ................................. 47 The Fractional CMO Mindset ........................................................... 48 Chapter 4: Red-Hot Leads ....................................................................... 57 Envision Your Perfect Client ............................................................. 61 Casey Stanton x Build Authority .................................................................................... 64 Fill Your Funnel ................................................................................... 67 Warm Your Leads ................................................................................ 73 Case Study: Agency Owner to Fractional CMO, Jesse Stoddard . 77 Chapter 5: Achieving Effortless Conversions ...................................... 81 Lubricate the Sale ................................................................................ 83 Audition Clients ................................................................................... 86 Bonus Tip: How to Win Clients on the Side as a Full-Time Employee .............................................................................................. 90 Taking Ownership to Win More Sales ............................................. 92 Case Study: She Won Her First 5-Figure Client in 35 Days
Then 2 More! ....................................................................................... 93 Chapter 6: Service and Delegation Confi dence ................................... 95 I. Stepping into the Role of a Leader ........................................... 96 Case Study: How Copywriter Russ Reynolds Plugged into CMOx and Built a More Lucrative, Fulfi lling Career in Just 7 Days .......................................................................................... 103 II. The Functional Marketing® Framework ............................... 105 III. Building Your Delegation Confi dence................................. 130 Case Study: From Zero to 3 Clients - Casey Cheshire Accelerated His Fractional CMO Practice .................................... 135 Chapter 7: Expanding Your Impact and Income through Asymmetric Upside ................................................................................ 137 Spend 10% of Your Time Fishing for Whales ............................. 140 Surround Yourself with Winners.................................................... 141 Chapter 8: Solve Bigger Problems ........................................................ 145
......................................................... 6 Chapter 1: The 3 Lessons in Becoming a Fractional CMO ................. 9 The Stress of Working in an Agency ............................................... 13 $2 Lean Cuisine Meals Refocused Me .............................................. 17 How a 94-Year-Old Billionaire Changed Everything for Me ....... 18 Sharing the Success ............................................................................. 19 Artifi cial Constraints ........................................................................... 20 Moonlight, Get a Client
On the Side
or Go All In
It's Your Choice ............................................................. 22 Case Study: Successful Agency Owner Becomes Fractional CMO to Go Deeper ........................................................................... 24 Chapter 2: Should You Become a Fractional CMO? ........................... 27 What Are You Solving For? ............................................................... 28 Your Effective Hourly Rate ............................................................... 32 Case Study: Shannon Murray-Doffo Added $28,500 in Monthly Recurring Revenue as a Fractional CMO from 2 Sales in 2 Months! ............................................................................ 37 Chapter 3: What Is a Fractional CMO? ................................................. 39 Leadership as a Fractional CMO ...................................................... 39 Why Fractional CMOs Are the Future of Digital Marketing ....... 44 The Good and Bad News of the CMO Role ................................. 47 The Fractional CMO Mindset ........................................................... 48 Chapter 4: Red-Hot Leads ....................................................................... 57 Envision Your Perfect Client ............................................................. 61 Casey Stanton x Build Authority .................................................................................... 64 Fill Your Funnel ................................................................................... 67 Warm Your Leads ................................................................................ 73 Case Study: Agency Owner to Fractional CMO, Jesse Stoddard . 77 Chapter 5: Achieving Effortless Conversions ...................................... 81 Lubricate the Sale ................................................................................ 83 Audition Clients ................................................................................... 86 Bonus Tip: How to Win Clients on the Side as a Full-Time Employee .............................................................................................. 90 Taking Ownership to Win More Sales ............................................. 92 Case Study: She Won Her First 5-Figure Client in 35 Days
Then 2 More! ....................................................................................... 93 Chapter 6: Service and Delegation Confi dence ................................... 95 I. Stepping into the Role of a Leader ........................................... 96 Case Study: How Copywriter Russ Reynolds Plugged into CMOx and Built a More Lucrative, Fulfi lling Career in Just 7 Days .......................................................................................... 103 II. The Functional Marketing® Framework ............................... 105 III. Building Your Delegation Confi dence................................. 130 Case Study: From Zero to 3 Clients - Casey Cheshire Accelerated His Fractional CMO Practice .................................... 135 Chapter 7: Expanding Your Impact and Income through Asymmetric Upside ................................................................................ 137 Spend 10% of Your Time Fishing for Whales ............................. 140 Surround Yourself with Winners.................................................... 141 Chapter 8: Solve Bigger Problems ........................................................ 145