The Fundamentals of Brand SERPs for Business - Barnard, Jason Martin
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Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a "digital business card"-the single most important online representation of your brand message. ¿In The Fundamentals of Brand SERPs for Business (hardcover edition), Jason Barnard uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy. Google reflects the world's opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success.…mehr

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Produktbeschreibung
Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a "digital business card"-the single most important online representation of your brand message. ¿In The Fundamentals of Brand SERPs for Business (hardcover edition), Jason Barnard uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy. Google reflects the world's opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success. With other brands leaving their online reputation to chance, now's the time to make your Brand SERP "sexy" and surpass the competition.
Autorenporträt
Jason Barnard is an entrepreneur, writer and CEO of Kalicube, a digital marketing agency and groundbreaking software company based in France. Jason is also a digital marketer known as the "The Brand SERP Guy." Jason's first book, "The Fundamentals of Brand SERPs for Business," was published in 2022.Jason Barnard's extensive entrepreneurial ventures and expertise as a writer: Jason has founded multiple companies, including Kalicube in France in 2015, WTPL Music in France in 1991, and UpToTen in Mauritius in 2000. Jason was also CEO of UpToTen from 2000 to 2011 and was CEO of WTPL Music from 1991 to 1999. Jason's first book, "The Fundamentals of Brand SERPs for Business", was published in January 2022. Jason regularly contributes articles to leading digital marketing publications such as Search Engine Journal and Search Engine Land. Jason writes for businesses in the digital marketing industry, including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot.