Gavin Ambrose (UK University of Brighton), Paul Harris (Chile Freelance Author), Nigel Ball

The Fundamentals of Graphic Design

• Broschiertes Buch

Produktbeschreibung

Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.

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Produktdetails

• Fundamentals
• Verlag: Bloomsbury Publishing PLC
• 2 ed
• Seitenzahl: 192
• Erscheinungstermin: 17. Oktober 2019
• Englisch
• Abmessung: 228mm x 202mm x 17mm
• Gewicht: 536g
• ISBN-13: 9781474269971
• ISBN-10: 1474269974
• Artikelnr.: 56967276

Autorenporträt

Gavin Ambrose teaches at Brighton University and is a practicing graphic designer. He is the author of many highly regarded books for students covering all areas of design including The Layout Book, The Production Manual, Fundamentals of Typography and Design Genius among others. Paul Harris is a freelance writer and editor. His work has appeared in magazines and journals in both the US and Europe. He is a co-author and collaborator on numerous books on design. Nigel Ball is course leader for graphic design at the University of Suffolk, UK.

Inhaltsangabe

Introduction Graphic design as a discipline What is graphic design?
What is a graphic designer?
Group structures and working methods
Graphic design today Influences and creative elements Graphic design: art or craft?
Industrialisation
Technology
Typography
Consumerism
Identity and branding
Social responsibility
Modernism and postmodernism
Nostalgia and rhetoric
Semiotics
Vernacular The graphic design process The brief
Articulating design
Sources of inspiration
Design as problem solving
Creative thinking
Wit and humour
Layers of meaning
Development and experimentation
Art direction
Prototyping
Commissioning art Delivering the message Print
Direct mail and digital marketing
Information design
Packaging
Screen design
Environmental design Procuring work Self-promotion
Portfolios The production process Basic tools
Digital tools
Specialist colour
File formats
Print finishing Glossary Organisations and online resources Index Acknowledgements