Lawrence J. Gitman, Carl McDaniel

The Future of Business (AISE)

The Essentials

• Broschiertes Buch

Produktbeschreibung

THE FUTURE OF BUSINESS: THE ESSENTIALS, 3e prepares students for a successful career in business by equipping them with the knowledge, skills, and competencies they need to prepare for tomorrow's competitive workplace. Each chapter offers a thorough presentation of business principles and also highlights emerging business trends in fields such as management, leadership, production, marketing and finance. Trends include shifts in economic policies in Europe, the global marketplace, the boom in the service sector, managing workforce diversity, new technology, and more. The text also helps students envision themselves in a business career, revealing possibilities that exist when they select business as a major through new Exploring Business Careers opening vignettes and videos. Advanced learning tools such as online learning resources (ThomsonNOW) and the Integrated Learning System help build business competencies. To help students develop high-performance workplace skills, the Secretary's Commission on Achieving Necessary Skills (SCANS) recommends students develop five workplace competencies: using and allocating resources, working with others, acquiring and using information, understanding systems, and working with technology. The Preparing for Tomorrow's Workplace activities are designed to develop these workplace skills in students. SCANS competencies and workplace skill-building are key features included in the homework section of each chapter.

Produktdetails

• Verlag: Cengage Learning EMEA / South Western College
• 3rd ed.
• Seitenzahl: 612
• Erscheinungstermin: Juli 2007
• Englisch
• Gewicht: 1277g
• ISBN-13: 9780324542851
• ISBN-10: 0324542852
• Artikelnr.: 22811390

Autorenporträt

Carl McDaniel, Chairman of the marketing department at University of Texas at Arlington for 32 years. He has been an instructor for more than 40 years and is the recipient of several awards for outstanding teaching. McDaniel has also been a district sales manager for Southwestern Bell Telephone Company. Currently, he serves as a board member of the North Texas Higher Education Authority and is a member of the American Marketing Association, Academy of Marketing Science, Southern Marketing Association, Southwestern Marketing Association, and Western Marketing Association. In addition to Marketing, McDaniel has authored or co-authored over 50 textbooks, and his research has appeared in such publications as the Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and the California Management Review. McDaniel is co-owner of a marketing research firm and has been a consultant to the International Trade Centre.

Inhaltsangabe

PART One: THE BUSINESS ENVIRONMENT. 1. Understanding Economic Systems and Business. 2. Making Ethical Decisions and Managing a Socially Responsible Business. Appendix: Understanding the Legal and Tax Environment.3. Competing in the Global Marketplace. PART Two: BUSINESS OWNERSHIP. 4. Forms of Business Ownership. 5. Entrepreneurship: Starting and Managing Your Own Business. PART Three: BUSINESS MANAGEMENT. 6. Management and Leadership in Today s Organizations. 7. Designing Organizational Structures. 8. Managing Human Resources and Labor-Management Issues. 9. Motivating Employees and Creating Self-Managed Teams. 10. Achieving World-class Operations Management. PART Four: MARKETING MANAGEMENT. 11. Creating Products and Developing Pricing Strategies. 12. Distributing and Promoting New Products and Services. PART Five: TECHNOLOGY AND INFORMATION. 13. Using Technology to Manage Information. 14. Using Financial Information and Accounting. PART Six: FINANCE. 15. Understanding Money and Financial Institutions. 16. Financial Management and Securities Markets. Appendix: Managing Risk and Insurance. Enrichment Chapter: Managing Your Personal Finances. Enrichment Chapter: Using the Internet for Business Success.