The Future of Excellence in Public Relations and Communication Management

Challenges for the Next Generation
Herausgeber: Toth, Elizabeth L

• Gebundenes Buch

Produktbeschreibung

"The Future of Excellence in Public Relations and Communication Management" brings together a stellar collection of public relations scholars to address the question: What will happen to continue the seminal theory building in public relations, bolstered by the work of James E. Grunig and Larissa A. Grunig, and the groundbreaking 1992 IABC Excellence Study examining best practices in the field? This volume presents a challenge to future researchers, encouraging consideration of other theoretical research problems that will lead to improving the management practice of public relations. This collection advances scholarly and practitioner understanding of excellence in public relations and communication management, and as such, public relations and communications scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely by reading the work in this volume.

---

The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 656
• Erscheinungstermin: 6. Juli 2006
• Englisch
• Abmessung: 231mm x 155mm x 38mm
• Gewicht: 975g
• ISBN-13: 9780805855951
• ISBN-10: 0805855955
• Artikelnr.: 21869408

Autorenporträt

Elizabeth L. Toth

Inhaltsangabe

Contents: Preface. Introduction. Part I: Excellence: The Practitioner's
Responsibility. L. Hon, How Public Relations Knowledge Has Entered Public
Relations Practice. Part II: Advances in Understanding Excellence and
Communication. C.H. Spicer, Collaborative Advocacy and the Creation of
Trust: Toward an Understanding of Stakeholder Claims and Risks. R.L. Heath,
Management Through Advocacy: Reflection Rather Than Domination. D.W.
Stacks, M.L. Watson, Two-Way Communication Based on Quantitative Research
and Measurement. K.D. Plowman, Public Relations, Conflict Resolution, and
Mediation. Y. Rhee, Interpersonal Communication as an Element of
Symmetrical Public Relations: A Case Study. P. Murphy, Coping With an
Uncertain World: The Relationship Between Excellence and Complexity
Theories. Part III: Advances in Understanding Excellence and Management.
B. Steyn, Contribution of Public Relations to Organizational Strategy
Formulation. M. Sung, Toward a Model of Scenario Building From a Public
Relations Perspective. U. Ströh, An Alternative Postmodern Approach to
Corporate Communication Strategy. B.K. Berger, Public Relations and
Organizational Power. Y-H. Huang, A Revisit of Symmetrical
Communication From an International Perspective: Status, Effect, and Future
Research Directions. J. Scott, Relationship Measures Applied to Practice.
S.A. Bowen, The Extent of Ethics. K. Hallahan, Integrated Communication:
Implications for Public Relations Beyond Excellence. Part IV: Advances in
Program Planning and Its Evolutions in the New Century. L. Aldoory, B-L.
Sha, The Situational Theory of Publics: Practical Applications,
Methodological Challenges, and Theoretical Horizons. D.R. Holtzhausen,
Activism. B-L. Sha, R.L. Ford, Redefining "Requisite Variety": The
Challenge of Multiple Diversities for the Future of Public Relations
Excellence. L. Aldoory, Reconceiving Gender for an "Excellent" Future in
Public Relations Scholarship. L.M. Hagan, For Reputation's Sake: Managing
Crisis Communication. Part V: Conditions for Global Excellence in Public
Relations and Communication Management. C-J.F. Hung, Toward the Theory of
Relationship Management in Public Relations: How to Cultivate Quality
Relationships? Y-R.R. Chen, Effective Government Affairs in China:
Antecedents, Strategies, and Outcomes of Government Affairs. K. Sriramesh,
The Relationship Between Culture and Public Relations. A. Tkalac, The
Application of Situational Theory in Croatia. R.I. Wakefield, A
Retrospective on World Class: The Excellence Theory Goes International.
Part VI: Challenges to Educators. D.K. Wright, J.V.S. Turk, Public
Relations Knowledge and Professionalism: Challenges to Educators and
Practitioners. M.P. Russell, An Education Model to Prepare for Excellence
in Public Relations: A Case Study of the Syracuse University Limited
Residency/Distance Learning Master's Program in Communications Management.