The Future of Green Marketing - Akude, Derrick Nukunu
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The Future of Green Marketing: Sustainability as a Core Brand Strategy explores the evolving landscape of modern marketing where sustainability is not just a trend but a fundamental business strategy. This book delves into how companies can integrate environmental responsibility into their brand identity to enhance competitiveness, customer loyalty, and long-term profitability. It examines key themes such as green product innovation, ethical branding, corporate social responsibility, and the role of digital platforms in promoting sustainable practices. With a focus on case studies, actionable…mehr

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Produktbeschreibung
The Future of Green Marketing: Sustainability as a Core Brand Strategy explores the evolving landscape of modern marketing where sustainability is not just a trend but a fundamental business strategy. This book delves into how companies can integrate environmental responsibility into their brand identity to enhance competitiveness, customer loyalty, and long-term profitability. It examines key themes such as green product innovation, ethical branding, corporate social responsibility, and the role of digital platforms in promoting sustainable practices. With a focus on case studies, actionable strategies, and the growing consumer demand for eco-friendly solutions, the book provides a roadmap for businesses aiming to lead in the green economy.
Autorenporträt
Derrick Nukunu Akude is an experienced marketing manager/lecturer with good reporting and communication skills. Ph.D. in Business Administration ¿ University of Cape Coast. MBA (marketing) ¿ Open University Malaysia. Author of several scientific articles and book chapters on marketing strategies, customer service and consumer behavior.