Understand how to utilize the latest technology to deliver a unique omnichannel luxury customer experience that builds long-lasting loyalty.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Chapter 00: Introduction Chapter 01: The Alchemy of Luxury: Brand Identity and Value Creation Chapter 02: (Un)setting the Boundaries: The World of Luxury and its Protagonists Chapter 03: Timeless Yet Timely: The Paradox of Luxury Authenticity Chapter 04: Luxury, Arts and Culture: How Luxury Maisons have Become Prominent Cultural Actors Chapter 05: Experience Led Luxury Strategies: How Brands are Reshaping Customer Activation and Engagement Chapter 06: Seamless Retail: Bridging the Digital and Physical Divide Chapter 07: How to Build a 360° View of the Customer to Nurture Personalized Relationships Chapter 08: Emerging Trends in Customer Relationship Management Chapter 09: How to Optimize Spend and Evaluate Success Chapter 10: New Technologies and the Future of Customer Experience Chapter 11: Reimagining the Supply Chain in the Luxury Industry : Transparency, Human Rights, Ethical Labor Practices and Animal Welfare Chapter 12: Sustainability for Luxury Brands: Global Change in CSR, Circularity and Authentication
Chapter 00: Introduction Chapter 01: The Alchemy of Luxury: Brand Identity and Value Creation Chapter 02: (Un)setting the Boundaries: The World of Luxury and its Protagonists Chapter 03: Timeless Yet Timely: The Paradox of Luxury Authenticity Chapter 04: Luxury, Arts and Culture: How Luxury Maisons have Become Prominent Cultural Actors Chapter 05: Experience Led Luxury Strategies: How Brands are Reshaping Customer Activation and Engagement Chapter 06: Seamless Retail: Bridging the Digital and Physical Divide Chapter 07: How to Build a 360° View of the Customer to Nurture Personalized Relationships Chapter 08: Emerging Trends in Customer Relationship Management Chapter 09: How to Optimize Spend and Evaluate Success Chapter 10: New Technologies and the Future of Customer Experience Chapter 11: Reimagining the Supply Chain in the Luxury Industry : Transparency, Human Rights, Ethical Labor Practices and Animal Welfare Chapter 12: Sustainability for Luxury Brands: Global Change in CSR, Circularity and Authentication
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