The Future of Omni-Channel Retail - Binnie, Lionel
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Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in person? By understanding how retail has evolved through the years and what the current state of omni-channel retail is now, this book offers a formula for predicting retail trends that are likely to happen in the near future. Learn: how the two essential aspects of shopping, discovery and fulfillment, contribute to when consumers are more likely to purchase online or offline. why shopping provides…mehr

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Produktbeschreibung
Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in person? By understanding how retail has evolved through the years and what the current state of omni-channel retail is now, this book offers a formula for predicting retail trends that are likely to happen in the near future. Learn: how the two essential aspects of shopping, discovery and fulfillment, contribute to when consumers are more likely to purchase online or offline. why shopping provides either "time well spent" or "time well saved," and how to leverage that. what retailers and retail real estate developers are doing to stay relevant. how a two-axis model can help you accurately predict online and offline shopping behavior for many products and shopping occasions. Want to know whether your product or service will fare best online or off? Read Lionel Binnie's exploration of the developing omni-channel retail landscape to find out. "A well-distilled volume processing the past, present and future of consumption. Want a good quick read? It's right here." Paco Underhill, author of Why We Buy: The Science of Shopping
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Autorenporträt
Lionel hails from the U.K. but has spent the last few decades in the U.S., first in California and later in New York, where he's now based. After working with several medium-sized retail and fashion businesses, he founded MSource Ideas, a business development consultancy in 2008. As someone who has worked as a practitioner and consultant with consumer products and retail businesses, Lionel noticed a distinct lack of resources that tackled the questions he raises in this book. So he decided to write what was missing. Specifically, if consumers can order virtually any product imaginable and have it delivered directly to them, what types of shopping experiences are likely to persist in the real world? And why? Now that we are two decades into the era of e-commerce, Lionel felt we have a good vantage point to ask and answer these questions. And as someone who is intensely interested in the outcome, Lionel decided he'd tackle exploring the concept himself. This book is the result of that effort. When he is not working as a consultant, Lionel returns quite often to England to see family-and to check whether the weather has improved. It hasn't. However, the food is getting a lot better. This is Lionel's first book although he's published articles and given talks about different aspects of retail and marketing, including to The Fordham University Foundry Business Incubator, The International Conference of Shopping Centers (ICSC), and American Association of Airport Executives (AAAE). The author enjoys connecting with his readers and can be contacted through his website at msourceideas.com.