David Aaker

The Future of Purpose-Driven Branding

Signature Programs that Impact & Inspire Both Business and Society

• Broschiertes Buch

Produktbeschreibung

The Future of Purpose-Driven Branding is an essential resources for businesses seeking to create signature social programs that truly impact, communicate a firmâ s social effort, and advance their business.

Produktdetails

• Verlag: Morgan James Publishing llc
• Seitenzahl: 260
• Erscheinungstermin: 4. Oktober 2022
• Englisch
• Abmessung: 229mm x 152mm x 16mm
• Gewicht: 400g
• ISBN-13: 9781631959882
• ISBN-10: 1631959883
• Artikelnr.: 64199138

Autorenporträt

Hailed the “Father of Modern Branding,” David Aaker is Vice Chairman of Prophet—a consultancy that helps clients unlock uncommon growth in the face of disruption—and the creator of the Aaker Model™. Aaker has written eighteen books that address elements of branding and innovation in business, providing essential resources such as Aaker on Branding, Building Strong Brands, and Creating Signature Stories. Outside of his published works, Aaker’s writing can be found on Prophet’s blog, where he shares timely business topics with thousands of readers. He currently resides near San Francisco, California.