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A revised and updated edition of an important book about retail trade strategies which addresses the questions of what brands and merchants can do to survive in a new, pandemic and post-pandemic world.

Produktbeschreibung
A revised and updated edition of an important book about retail trade strategies which addresses the questions of what brands and merchants can do to survive in a new, pandemic and post-pandemic world.
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Autorenporträt
Jorg Snoeck is the founder of RetailDetail, a leading communication and network platform for retail and FMCG (Fast-Moving Consumer Goods) professionals in the Benelux, and the driving force behind the RetailHub knowledge and inspiration centre, where people can gain a deeper understanding of the future of the retail shopping trade. He is an internationally renowned keynote speaker and co-author of The Future of Shopping, the 2018 management book of the year. Pauline Neerman is an editor at RetailDetail and has been writing about retail trends and innovations for over a decade.