The Future of the Multinational Enterprise - Buckley, P.;Casson, M.
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This seminal book has revolutionised the field of international business. Presenting the core theory of the multinational enterprise based on the internalisation of imperfect markets and the minimisation of location costs, The Future of Multinational Enterprise has inspired both theoretical and empirical research on the global economy. In addition it has influenced company strategy and economic policy at local, national, regional and international levels. Its insights into company strategy and global policy remain compelling.

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Produktbeschreibung
This seminal book has revolutionised the field of international business. Presenting the core theory of the multinational enterprise based on the internalisation of imperfect markets and the minimisation of location costs, The Future of Multinational Enterprise has inspired both theoretical and empirical research on the global economy. In addition it has influenced company strategy and economic policy at local, national, regional and international levels. Its insights into company strategy and global policy remain compelling.
Autorenporträt
Peter J Buckley, OBE, FBA, is Professor of International Business and the Founder Director of the Centre for International Business, University of Leeds (CIBUL). He is the Founder Director of the Business Confucius Institute at the University of Leeds and Cheung Kong Scholar Chair Professor in the University of International Business and Economics (UIBE), Beijing. From 2002 - 2004 Peter was President of the Academy of International Business. Mark Casson is Professor of Economics at the University of Reading and the Henley Business School and is Director of the Centre for Institutions and Economic History. His recent books include The Entrepreneur in History, also published by Palgrave.