The Global Football Industry

Marketing Perspectives
Herausgeber: Zhang, James J; Pitts, Brenda G

• Gebundenes Buch

Produktbeschreibung

In recent years, football's status as "the world's sport" has shown little sign of waning. With contributions from Europe, Asia and the Americas, this book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary issues in the marketing of football around the world.

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Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 344
• Erscheinungstermin: 8. Februar 2018
• Englisch
• Abmessung: 236mm x 157mm x 25mm
• Gewicht: 658g
• ISBN-13: 9780815360568
• ISBN-10: 0815360568
• Artikelnr.: 51129491

Autorenporträt

James J. Zhang is Professor and Director of the International Center for Sport Management (ICSM) at the University of Georgia in Athens, Georgia, USA Brenda G. Pitts is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University in Atlanta, Georgia, USA

Inhaltsangabe

Section I: Global Football Industry 1. Contemporary Global Football
Industry: An Introduction 2. European Grassroots Football: Structural and
Managerial Peculiarities 3. Economic Importance of Football in Germany 4.
Non-local Portuguese Football Fans and Their Love for 'The Big Three' 5.
The Driving Forces of Competitive Balance in European Football: A Review of
Europe's Top Leagues 6. Competitive Balance in the Chinese Football League
Section II: Marketing Perspectives 7. Psychographic Profiling and
Segmenting Major Indoor Football League Fans 8. When the Beautiful Game
Turns Ugly: Fan Experiences of Perceived Match Fixing in Football 9.
Videographic Analysis of "Weird Guys": What Do Relationships Mean to
Football Fans? 10. Comparison of Marketing Approaches in Men's and Women's
Football Events 11. The Equalizer: Feminist Themes in NWSL Club Marketing
12. General Game Support Programs Associated with Professional Team Sports