This book presents the reception of Hallyu ("the Korean Wave") and the real and imaginary "maps" of the export of South Korean cultural products around the world. It is an interdisciplinary and multicultural approach to the impact of Hallyu, including chapters on the effects of South Korean culture on countries in Europe, the Americas, and Asia.
This book presents the reception of Hallyu ("the Korean Wave") and the real and imaginary "maps" of the export of South Korean cultural products around the world. It is an interdisciplinary and multicultural approach to the impact of Hallyu, including chapters on the effects of South Korean culture on countries in Europe, the Americas, and Asia.
Valentina Marinescu is reader at the Faculty of Sociology and Social Work at Bucharest University.
Inhaltsangabe
Chapter 1: Many faces of Hallyu in the global world-Valentina Marinescu Part I: Hallyu in Asia Chapter 2: The Cultural Identity and Korean historical television dramas-Sunny Yoon Chapter 3: Hallyu in Indonesia - Suray Agung Nugroho Chapter 4: Japanese-Korean International Marriage through the Korean Wave in Japan-Atsushi Takeda Part II: Hallyu in Europe Chapter 5: Cultural perception and social impacts of the Korean wave in the Czech Republic-Vladislava Mazaná Chapter 6: Wind of Change: Poland is One Step Away from the Korean Wave-Pawel Kida Chapter 7: Hallyu and students' motivation in studying Korean-Irina Sotirova Chapter 8: Pop goes Korean Popular Culture: An investigation into the popularity of Hallyu culture in the UK-Colette Balmain Chapter 9: Audience persceptions and representations of Korea-The Romanian experience-Valentina Marinescu, Ecaterina Balica Part III: Hallyu in America Chapter 10: Hallyu for Hire: The Commodification of Korea in Tourism Advertising and Marketing-Sherri L. Ter Molen Chapter 11: HallyU.S.A: America's Impact on The Korean Wave-Crystal S. Anderson Chapter 12: Hallyu and Cultural Identity: A sociological approach to the Korean Wave in Argentina-Paula Iadevito
Chapter 1: Many faces of Hallyu in the global world-Valentina Marinescu Part I: Hallyu in Asia Chapter 2: The Cultural Identity and Korean historical television dramas-Sunny Yoon Chapter 3: Hallyu in Indonesia - Suray Agung Nugroho Chapter 4: Japanese-Korean International Marriage through the Korean Wave in Japan-Atsushi Takeda Part II: Hallyu in Europe Chapter 5: Cultural perception and social impacts of the Korean wave in the Czech Republic-Vladislava Mazaná Chapter 6: Wind of Change: Poland is One Step Away from the Korean Wave-Pawel Kida Chapter 7: Hallyu and students' motivation in studying Korean-Irina Sotirova Chapter 8: Pop goes Korean Popular Culture: An investigation into the popularity of Hallyu culture in the UK-Colette Balmain Chapter 9: Audience persceptions and representations of Korea-The Romanian experience-Valentina Marinescu, Ecaterina Balica Part III: Hallyu in America Chapter 10: Hallyu for Hire: The Commodification of Korea in Tourism Advertising and Marketing-Sherri L. Ter Molen Chapter 11: HallyU.S.A: America's Impact on The Korean Wave-Crystal S. Anderson Chapter 12: Hallyu and Cultural Identity: A sociological approach to the Korean Wave in Argentina-Paula Iadevito
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