The Global Private Health & Fitness Business
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The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing.

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Produktbeschreibung
The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing.
Autorenporträt
Jerónimo García-Fernández is a Professor and researcher in the Physical Education and Sport Department at the University of Seville, Spain, where he teaches Bachelor and Master level courses in sports management and marketing. He has published more than 80 articles indexed in international journals as well as various book chapters. His main research topics are sport management, sport technology, fitness apps, customer loyalty and satisfaction at fitness services. Pablo Gálvez-Ruiz is a Professor and researcher at Valencian International University (Spain) and Club Manager in BeOne Fitness Sport. His research is primarily focused on sports management, specifically quality of service, consumer behaviour, satisfaction, customer loyalty, job satisfaction and organizational culture. He contributes substantially to literature on fitness center low-cost and sports services, and he has published articles and book chapters in indexed journals and international publishers.