This book examines the global sports ecosystem through three central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. It presents a nuanced and multi-faceted view of how the global sports economy works and its main strategic challenges and opportunities.
This book examines the global sports ecosystem through three central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. It presents a nuanced and multi-faceted view of how the global sports economy works and its main strategic challenges and opportunities.
Michel Desbordes is Professor in Sports Marketing at the University of Paris-Saclay, France. As a Media Consultant, he is regularly consulted by BFM, France Télévisions, Europe 1, Le Monde and L'Équipe to discuss matters of sports business. He is also the Chief Editor of the International Journal of Sports Marketing and Sponsorship. Pascal Aymar is Managing Director of his own consultancy company, Twins Coaching and Consulting, providing strategic advice to companies in the sporting goods industry at an international level. He is also Development Director for INSEEC, a French Management School, Vice-President of the Outdoor Sports Valley, and a non-executive Board Member of several sports companies in Europe. Christopher Hautbois is Associate Professor at Université Paris-Saclay, France, where he oversees a master program in sport management. He is a specialist in sport and city branding as well as sports federations.
Inhaltsangabe
Introduction: The Current Situation and Outlook for Sports Markets Part I: Sports Marketing 1. Sports Marketing from Humble Beginnings to Maturity 2. Watching a Game or Experiencing It. Theoretical Foundations and Practical Cases of the Fan Experience 3. CSR and Sports Event Organisers. State of Play Controversies and Perspectives Part II: The Sporting Goods Industry and Distribution 4. Growth Growth Drivers and the Energy Sources 5. A Short History of the Sporting Goods Industry 6. New Behaviour Trends Among Consumers of Sporting Goods 7. Innovation in the Sports Industry Part III: Sport Governance 8. From Monopoly to Competition: The New Strategic Challenges Facing Public Sports Organisations 9. The Governance of Sports Federations: Current Challenges in an International Context 10. Sports Tourism: Contemporary Issues and New Trends on a Global Market Conclusion
Introduction: The Current Situation and Outlook for Sports Markets Part I: Sports Marketing 1. Sports Marketing from Humble Beginnings to Maturity 2. Watching a Game or Experiencing It. Theoretical Foundations and Practical Cases of the Fan Experience 3. CSR and Sports Event Organisers. State of Play Controversies and Perspectives Part II: The Sporting Goods Industry and Distribution 4. Growth Growth Drivers and the Energy Sources 5. A Short History of the Sporting Goods Industry 6. New Behaviour Trends Among Consumers of Sporting Goods 7. Innovation in the Sports Industry Part III: Sport Governance 8. From Monopoly to Competition: The New Strategic Challenges Facing Public Sports Organisations 9. The Governance of Sports Federations: Current Challenges in an International Context 10. Sports Tourism: Contemporary Issues and New Trends on a Global Market Conclusion
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