Anne Marie Todd

The Globalization of Mobilization

Communication Strategies of Global Justice Movements

• Broschiertes Buch

Produktbeschreibung

Global justice movements demonstrate how new
communication networks are changing social movement
strategy, enabling diverse groups to come together
under the rubric of globalization, energizing civic
society around global issues. This book analyzes the
communication strategies of global justice movements
to explore the theoretical implications of the
globalization of the public sphere and understand how
social movements might achieve success in framing a
wide range of global issues in ways that appeal to a
diverse global audience. New technology enhance
strategies of resource mobilization that coordinate
the efforts of individual activists. The rhetoric of
solidarity reveals how alliances within global
justice movements transcend ideological differences
through collective action to form counterhegemonic
public spheres as a component of global civil
society. New technologies have changed the
infrastructure of social movements by linking
distinct smaller movements within networks of larger
movements. Global justice movements have changed the
meaning of confrontation and dissent through the
development of a global citizenry, creating new
opportunities for civic deliberation worldwide.

Produktdetails

• Verlag: VDM Verlag Dr. Müller
• Seitenzahl: 140
• Englisch
• Abmessung: 220mm x 150mm x 7mm
• Gewicht: 203g
• ISBN-13: 9783639146509
• ISBN-10: 3639146506
• Artikelnr.: 26443024

Autorenporträt

Anne Marie Todd, Ph.D., is an Associate Professor of
Communication in the Department of Communication Studies at San
Jose State University. She received her doctorate from the
University of Southern California's Annenberg School for
Communication in 2002. Her research interests include
environmental rhetoric, media criticism and social activism.