The Good The Bad And The Epic
Seven Storytelling Codes To Transform Your Brand
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The Good The Bad And The Epic is a storytelling playbook for brands. A practical, easy-to-use framework to help any business-no matter the size or industry-unleash the transformative power of story. Storytelling has always been a vast and profitable industry in Hollywood and in the video game market, but also in marketing where a brand's success is defined by their story. Story is a cast-iron way to capture and hold attention and make click-through rates and engagement metrics soar. Now more than ever, especially with the rise of AI, customers are seeking brands that offer meaning and genuine ...
The Good The Bad And The Epic is a storytelling playbook for brands. A practical, easy-to-use framework to help any business-no matter the size or industry-unleash the transformative power of story. Storytelling has always been a vast and profitable industry in Hollywood and in the video game market, but also in marketing where a brand's success is defined by their story. Story is a cast-iron way to capture and hold attention and make click-through rates and engagement metrics soar. Now more than ever, especially with the rise of AI, customers are seeking brands that offer meaning and genuine connection. And nothing has the power to create meaning and drive memorability like story. Unlike most storytelling books that focus on theory, The Good The Bad And The Epic arms you with a step-by-step framework you can apply immediately-whether crafting an email, launching a full-scale marketing campaign, or building a memorable brand story from scratch. Through 12 action-packed chapters, filled with real-world examples of good, bad, and epic marketing, you'll gain the tools to elevate every aspect of your communication. Here's what you'll get with The Good The Bad And The Epic: * Proven strategies to turn passive consumers into passionate advocates. * A blueprint for applying narrative structures that skyrocket engagement and memorability. * Insightful examples from top brands and campaigns that show you how to create meaning in the age of AI-driven marketing. Don't just tell a brand story. Make it epic.
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