The gradual adaptation of Chinese taste towards a more Westernized one - Croce, Alessandro
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Chinese tastes and habits are gradually getting closer to a more Western way of life. This phenomenon is discernible in the introduction in China of a product such as wine that has always been linked to a narrow European traditionalism. This book makes reasonable efforts to determine what are the social, legal, operation and economic implications of commencing this product in China, taking into consideration the existence of challenges that must be overcome by savvy managers. By the use of the CAGE model and the AAA approach, the study has endeavored to explore the interviews conducted by…mehr

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Produktbeschreibung
Chinese tastes and habits are gradually getting closer to a more Western way of life. This phenomenon is discernible in the introduction in China of a product such as wine that has always been linked to a narrow European traditionalism. This book makes reasonable efforts to determine what are the social, legal, operation and economic implications of commencing this product in China, taking into consideration the existence of challenges that must be overcome by savvy managers. By the use of the CAGE model and the AAA approach, the study has endeavored to explore the interviews conducted by qualified firms in the field to provide a general strategy usable by European companies that would like to expand their market in China shortly. Moreover, the book is committed to providing tips and useful suggestions for the successful establishment of less specific food and beverage goods.
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Autorenporträt
Italian born but global citizien. I am a recent UvA Master graduate with a solid background in business administration. I have more than 2 years of experience in the marketing, sales and event management industry. I am an ambitious, dynamic and proactive person who thrives in a fast-paced environment.