The Grammar of Innovation

The Grammar of Innovation

A Literary Exploration of Technological and Organizational Change

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In Six Memos for the Next Millennium, Italo Calvino elaborated on six concepts or memos to offer insights on the 'shapes of things to come', which were lightness, rapidity, exactness, visibility, multiplicity and consistency. To do so, the Italian writer embraced an interdisciplinary approach to describe each concept through juxtaposition of its antonyms, heaviness, slowness, indeterminacy, invisibility, uniqueness, and inconsistency. Inspired by Calvino's intuition, this book puts forward the notion of the 'Calvino Method' to interpret the inner dynamics of innovation processes. Drawing on li...