Mark Joyner

The Great Formula...for Creating Maximum Profit with Minimal Effort

• Gebundenes Buch

Produktbeschreibung

In this follow-up to The Irresistible Offer, sales authority Mark Joyner presents the big picture of effective selling--of which the irresistible offer was merely the first part. Now, in The Great Formula, Joyner presents the rest of his proven selling process. After a salesperson uses the irresistible offer to make the sale, they can follow it up with this second installment of Joyner's proven sales formula. Simply put, this book shows salespeople how to follow the irresistible offer with a second serving of sales success. Basic and effective, Joyner shows how his system has worked for successful company after successful company and shows readers how to apply the great formula to their own business, no matter its size. Salespeople will discover a proven system for continued sales success in just three easy steps:
* Create the irresistible offer
* Present the offer to the right audience
* Give them a second helping

But there's more! Not only will readers learn how to master the three steps of the great formula, they'll also discover other tricks that make it even more effective. They'll learn how to use word of mouth to turn satisfied customers into free advertising, how to find the people who want what they sell, and how to create even more profit by selling more products on the back end. The Great Formula expands on Joyner's proven system and gives salespeople even more ways to make the sale--and the big money.

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Praise for THE GREAT FORMULA

"This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to turn a marginal business into a successful one."
--David Garfinkel, author, Customers on Demand

"Mark Joyner has once again succeeded at coming up with an entertaining and educational marketing masterpiece."
--Dr. Mani Sivasubramanian, infopreneur and heart surgeon

"With all the fancy buzzwords used to describe how to achieve success, here is a commonsense formula that cuts through the chatter and goes straight to the heart of what really works. This is truly a new perspective."
--Joseph Sugarman, Chairman, BluBlocker Corporation

"Save yourself a couple hundred thousand dollars on that degree. Clear out your bookcase. The MBA curriculum for this generation is The Irresistible Offer and The Great Formula."
--Lou D'Alo, PowerUp! Coaching and Consulting

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 256
• Erscheinungstermin: 1. März 2006
• Englisch
• Abmessung: 222mm x 145mm x 18mm
• Gewicht: 375g
• ISBN-13: 9780471778233
• ISBN-10: 0471778230
• Artikelnr.: 20849645

Autorenporträt

Mark Joyner is a leading authority on Internet marketing. As the former CEO of Aesop Marketing Corporation, he pioneered many of the biggest trends on the Internet today. He is also the author of The Irresistible Offer, from Wiley.

Inhaltsangabe

Chapter 1. Introduction: Hx2+O. Chapter 2. "I Get 1,000 Channels of TV and
Most of It's Crap". Chapter 3. Chunking. Chapter 4. The Great Chunkula.
Chapter 5. The Great Formula. Chapter 6. Why The Great Formula Works.
Chapter 7. The Great Formula Step 1: Create The Irresistible Offer. Chapter
8. The Great Formula Step 2: Present it to a Thirsty Crowd. Chapter 9. The
Great Formula Step 3: Sell Them a 2nd Glass. Chapter 10. In Search of the
Thirsty Crowd. Chapter 11. 2nd Glass Tactics. Chapter 12. The Great Formula
in History. Chapter 13. Mad Scientists Using The Great Formula. Index.