The Great Greenwashing - Pabon, John
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Now's not the time to pussyfoot around the issues. In this game, you've got to be brave enough to name and shame. For too long, many of the companies, governments, and individuals claiming to do the most are nowhere near walking their talk. They've put up beautiful window dressing to distract from all the horrible stuff happening inside their houses. Behind the scenes, these groups' actions hold back the very progress they claim to support. We've been treated like fools, falling into the trap of believing their lies and refusing to question their sincerity. Greenwashing is the result.

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Produktbeschreibung
Now's not the time to pussyfoot around the issues. In this game, you've got to be brave enough to name and shame. For too long, many of the companies, governments, and individuals claiming to do the most are nowhere near walking their talk. They've put up beautiful window dressing to distract from all the horrible stuff happening inside their houses. Behind the scenes, these groups' actions hold back the very progress they claim to support. We've been treated like fools, falling into the trap of believing their lies and refusing to question their sincerity. Greenwashing is the result.
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Autorenporträt
John Pabon has spent two decades in the business of saving our Earth. After leaving his role at the United Nations, John travelled the world studying the impacts of sustainability first-hand in factories, on fields, and in Fortune 500s. He is an expert in sustainability with a mission to move sustainability from theory to practical strategies that help people and businesses confidentially make real impact. To get there, he shares his message through books, consulting to businesses, and keynote speaking to audiences around the world. John's global career has taken him from Los Angeles to New York, Shanghai to Seoul to Melbourne. He's had the privilege of working with the United Nations, McKinsey, A.C. Nielsen, and as a consultant with BSR. He is a regular contributor to major publications and speaks to an array of global audiences on issues of sustainability, geopolitics, communications, and societal change. John is the Programme Director for The Conference Board's Asia Sustainability Leaders Council, a member of the United Nations Association of Australia, and serves on the board of advisors to the U.S. Green Chamber of Commerce."