Like the Great Depression and the Long Depression before it, we tend to view prolonged economic downturns as crises rather than opportunities. In THE GREAT RESET, bestselling author Richard Florida introduces the phrase "The Great Reset" into the popular conversation, arguing that the current economic crisis will give rise to entirely new ways of working and living and new economic developments that are more sustainable than current systems.By examining past economic "resets" along with the present economic condition, Florida argues that for the Great Reset to be effective and successful, it must go far beyond companies, business models, new innovations, even public policies. It must be a reset of our very way of life that recreates and redefines the georgraphy of capitalism. Florida identifies four major pillars of the reset, examining how each will lead to transformation, opportunity, and new prosperity: 1. Flexible housing: renting over owning, new forms of housing, flexibility 2. Transportation beyond the automobile: new and faster forms such as high-speed rail 3. New consumption bundles: More affordable food, clothing, housing, transport and energy 4. New jobs and new industries. Upskilling the service sector, new sources of innovation THE GREAT RESET is more than economics and more than social geography, though. It will provide a new framework for understanding what is required to power a new round of growth, and it will lay out its argument with facts, stories, and historical examples; show the importance of geography or place, so long neglected; detail the core actions needed to spur recovery; and paint a picture of what our economy, society and geography will look likehow we will work and liveafter the Great Reset.