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We are all in the business of selling, we do it every day. So how are you creating a transformational experience and not just a transaction? How about providing a point of difference which makes you memorable? This book explores all the ways you can put the customer first and create more impact to attract, convert and expand business. The business fundamental of creating a converted new piece of business-a client-will never lose its importance. After training and mentoring salespeople for over 20 years, I have noticed we have moved to the side tried and proven techniques and the sharpening of…mehr

Produktbeschreibung
We are all in the business of selling, we do it every day. So how are you creating a transformational experience and not just a transaction? How about providing a point of difference which makes you memorable? This book explores all the ways you can put the customer first and create more impact to attract, convert and expand business. The business fundamental of creating a converted new piece of business-a client-will never lose its importance. After training and mentoring salespeople for over 20 years, I have noticed we have moved to the side tried and proven techniques and the sharpening of our people skills and replaced these life skills with an ability to post meaningless, self-ingratiating posts about what we had for breakfast. There are plenty of people advertising and spruiking different ways to "fill up the pipeline" and to create quality leads when a good deal of the time they result in minimal conversion.
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Autorenporträt
Brad Tonini is the Sales Strategist and has consulted for many of Australia's leading companies on transforming their sales team. Founder of the Trusted Advisor Selling method, he runs monthly workshops and breakfasts with his Trusted Advisor Selling Institute for salespeople and sales managers. His clients send him around the country to speak at sales roadshows and internationally for boot camps and sales conferences. Brad lives in Melbourne, Australia with his wife Pauline and their three children. bradtonini.com