One of Asia's best-respected writers on business and economy, Hong Kong-based author Mark L. Clifford provides a behind-the-scenes look at what companies in China, India, Japan, Korea, the Philippines, South Korea, Singapore, and Thailand are doing to build businesses that will lessen the environmental impact of Asia's extraordinary economic growth. Dirty air, foul water, and hellishly overcrowded cities are threatening to choke the region's impressive prosperity. Recognizing a business opportunity in solving social problems, Asian businesses have developed innovative responses to the region's environmental crises.
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"In this well-researched and ultimately optimistic account, Clifford makes the case that environmental policies 'can and must be fixed' and gives us examples of companies that have worked to find private-sector solutions. In doing so, Clifford sheds much-needed light on the workings and future of the region's efforts on the environment, and on the need for governments to set clear rules so that business can do its part to solve the region's environmental crisis." - Joseph E. Stiglitz, 2001 Nobel Laureate in Economics