The Grocers - Seth, Andrew; Macneice, Brian
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Retailing has been the most dynamic sector of industry over the past 20 years and supermarkets such as Tesco, Sainsbury's, Asda, Safeway, M&S, Walmart, Aldi and Lidl have led the way in growth, operating efficiencies and profitability. With unrivalled access to the top decision-makers in all the leading companies, The Grocers describes and analyses the strategies, organization and cultures that have made the supermarkets what they are today. With a forward by former Asda CEO Allan Leighton, this fully updated third edition of The Grocers also includes material on the rise of online retailing,…mehr

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Produktbeschreibung
Retailing has been the most dynamic sector of industry over the past 20 years and supermarkets such as Tesco, Sainsbury's, Asda, Safeway, M&S, Walmart, Aldi and Lidl have led the way in growth, operating efficiencies and profitability. With unrivalled access to the top decision-makers in all the leading companies, The Grocers describes and analyses the strategies, organization and cultures that have made the supermarkets what they are today. With a forward by former Asda CEO Allan Leighton, this fully updated third edition of The Grocers also includes material on the rise of online retailing, the success of the hard discount chains and the influence of environmental issues on consumer attitudes and behaviour. Retailers, managers and students can all learn from the secrets of success it contains, and the pitfalls to avoid.
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Autorenporträt
Geoffrey Randall is a leading marketing consultant and Andrew Seth is a marketing practitioner and Board Chairman of the Added Value agency. Seth is a graduate of the Harvard Business School's Advanced Management Program and Randall of HBS's International Teachers Program. Together, they are expert commentators on the supermarket industry in the UK and globally. They combine scholarship and rigorous study with practical knowledge and insider awareness of an industry and a group of companies that affect the day to day lives of everyone in Britain and the developed world. Their previous works include The Grocers (1st/2nd Editions in 1999/2001) and Supermarket Wars (2005).