Markus Kramer

The Guiding Purpose Strategy

• Broschiertes Buch

Produktbeschreibung

The Guiding Purpose Strategy is a stimulating deep-dive into the transformational power of Purpose.

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Produktdetails

• Verlag: Clink Street Publishing
• Seitenzahl: 322
• Erscheinungstermin: 1. Oktober 2020
• Englisch
• Abmessung: 229mm x 155mm x 17mm
• Gewicht: 276g
• ISBN-13: 9781912262380
• ISBN-10: 191226238X
• Artikelnr.: 49711610

Autorenporträt

Markus Kramer is Managing Partner at Brand Affairs, a consulting agency specializing in advising boards and executives on all aspects of transformational growth through strategic positioning and holistic brand- and reputation management. Kramer works with brands such as Harley-Davidson, DHL, Aston Martin, banks and financial institutions, governments, NGOs, startups and many more. He is a visiting Associate Professor in Brand Management at Cass Business School in London and a recognized thought leader in the fast-paced world of cutting-edge brand management. Kramer holds degrees from the University of California at Berkeley and an MBA from the University of Oxford.