Der Nachfolgetitel zu "The Guru Guide". Dieses Buch hält für Unternehmer und alle, die es noch werden wollen, eine umfassende Sammlung von prägnanten und nützlichen Geschäftsweisheiten und -Tipps von führenden Experten bereit. Beschrieben werden Ideen von Richard Branson, Michael Dell, Bill Gates, Howard Schultz und 65 weiteren Unternehmerpersönlichkeiten. Dabei werden die besten Methoden für erfolgreiches Unternehmertums zu Tage gefördert. Behandelt werden u.a. folgende Fragen: Wie findet man die richtige Branche, wie stellt man einen Geschäftsplan auf, wie finanziert, vermarktet und managt man Mitarbeiter und Finanzen, wie nutzt man die Technologie und das Internet am besten, wie baut man dauerhafte Kundenbeziehungen auf und wie - wenn das Unternehmen gut läuft - schafft man den Börsengang?
What qualities does it take to be a successful entrepreneur?
Are some business ideas better than others, and how can I pick the one that's right for me?
How do I obtain financing to start a business? How do I write a successful business plan?
What is the secret to finding and keeping customers?
How do I find, hire, motivate, and retain great employees?
For answers to these and other critical questions on the minds of every entrepreneur and aspiring business owner today, there is no better source than those who have been there and done it. Few entrepreneurs have achieved the level of business success realized by the gurus covered here. Now you can find out what they have to say about the most practical aspects of starting and succeeding in the business of your dreams. The Guru Guide(TM) to Entrepreneurship is an indispensable source of inspiration and ideas for anyone who runs, or dreams of running, a business of their own. Some of the Gurus you'll meet:
* Paul Allen, cofounder, Microsoft Corporation
* J. Walter Anderson, cofounder, White Castle
* Mary Kay Ash, founder, Mary Kay Cosmetics
* Jeff Bezos, founder, Amazon.com
* Richard Branson, founder, the Virgin Group
* Charles Brewer, founder, Mindspring.com
* Warren Buffett, owner, Berkshire Hathaway
* Ben Cohen, cofounder, Ben & Jerry's Ice Cream
* Michael Dell, founder, Dell Computers
* Debbi Fields, founder, Mrs. Fields Cookies, Inc.
* Bill Gates, cofounder, Microsoft Corporation
* Earl Graves, founder, Black Enterprise
* Steve Jobs, cofounder, Apple Computer, Inc.
* Herb Kelleher, founder, Southwest Airlines
* Phil Knight, cofounder, Nike Corporation
* Ray Kroc, founder, McDonald's Corporation
* Edwin Land, founder, Polaroid Corporation
* Charles Lazarus, founder, Toys "R" Us
* Bill Lear, founder, Lear Jet Corporation
* Tom Monaghan, founder, Domino's Pizza
* Akio Morita, cofounder, Sony Corporation
* Fred Smith, founder, Federal Express
* Thomas Stemberg, cofounder, Staples, Inc.
* Dave Thomas, founder, Wendy's International, Inc.
* Jay Van Andel, cofounder, Amway Corporation
* Sam Walton, founder, Wal-Mart Stores, Inc.
"It is a working asset no entrepreneur or aspiring business owner should be without." (Eurobusiness, February 2001)
Should You Do It?
The Perfect Idea.
Money Matters.
Getting Customers.
Keeping Customers.
Managing People.
Appendix.
Notes.
Select Bibliography.
Index.
What qualities does it take to be a successful entrepreneur?
Are some business ideas better than others, and how can I pick the one that's right for me?
How do I obtain financing to start a business? How do I write a successful business plan?
What is the secret to finding and keeping customers?
How do I find, hire, motivate, and retain great employees?
For answers to these and other critical questions on the minds of every entrepreneur and aspiring business owner today, there is no better source than those who have been there and done it. Few entrepreneurs have achieved the level of business success realized by the gurus covered here. Now you can find out what they have to say about the most practical aspects of starting and succeeding in the business of your dreams. The Guru Guide(TM) to Entrepreneurship is an indispensable source of inspiration and ideas for anyone who runs, or dreams of running, a business of their own. Some of the Gurus you'll meet:
* Paul Allen, cofounder, Microsoft Corporation
* J. Walter Anderson, cofounder, White Castle
* Mary Kay Ash, founder, Mary Kay Cosmetics
* Jeff Bezos, founder, Amazon.com
* Richard Branson, founder, the Virgin Group
* Charles Brewer, founder, Mindspring.com
* Warren Buffett, owner, Berkshire Hathaway
* Ben Cohen, cofounder, Ben & Jerry's Ice Cream
* Michael Dell, founder, Dell Computers
* Debbi Fields, founder, Mrs. Fields Cookies, Inc.
* Bill Gates, cofounder, Microsoft Corporation
* Earl Graves, founder, Black Enterprise
* Steve Jobs, cofounder, Apple Computer, Inc.
* Herb Kelleher, founder, Southwest Airlines
* Phil Knight, cofounder, Nike Corporation
* Ray Kroc, founder, McDonald's Corporation
* Edwin Land, founder, Polaroid Corporation
* Charles Lazarus, founder, Toys "R" Us
* Bill Lear, founder, Lear Jet Corporation
* Tom Monaghan, founder, Domino's Pizza
* Akio Morita, cofounder, Sony Corporation
* Fred Smith, founder, Federal Express
* Thomas Stemberg, cofounder, Staples, Inc.
* Dave Thomas, founder, Wendy's International, Inc.
* Jay Van Andel, cofounder, Amway Corporation
* Sam Walton, founder, Wal-Mart Stores, Inc.
"It is a working asset no entrepreneur or aspiring business owner should be without." (Eurobusiness, February 2001)
Should You Do It?
The Perfect Idea.
Money Matters.
Getting Customers.
Keeping Customers.
Managing People.
Appendix.
Notes.
Select Bibliography.
Index.