The Handbook of Communication and Corporate Social Responsibility

Ed. by Oyvind Ihlen, Jennifer Bartlett and Steve May

• Gebundenes Buch

Produktbeschreibung

There is an abundance of literature on corporate social responsibility (CSR), but little advice regarding how it should be communicated. This book represents the definitive research collection for CSR communication, taking stock of existing recommendations and demonstrating how the communication disciplines can make contributions to research gaps.

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This book represents the definitive research collection forcorporate social responsibility communication, offeringcross-disciplinary and international perspectives from the topscholars in the field.

Addresses a gap in the existing CSR literature
Demonstrates the relevance of effective CSR communication forthe management of organizations
The 28 contributions come from top scholars in publicrelations, organizational communication, reputation management,marketing and management

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Handbooks in Communication and Media
• Verlag: Wiley & Sons / Wiley-Blackwell
• Artikelnr. des Verlages: 1A444336340
• 1. Auflage
• Seitenzahl: 608
• Erscheinungstermin: 5. Juli 2011
• Englisch
• Abmessung: 258mm x 182mm x 40mm
• Gewicht: 1235g
• ISBN-13: 9781444336344
• ISBN-10: 1444336347
• Artikelnr.: 33240129

Autorenporträt

Øyvind Ihlen is Associate Professor of Journalism at the University of Oslo and Professor of Communication and Management at Hedmark University College. His publications include Public Relations and Social Theory: Key Figures and Ideas (ed. with B. van Ruler & M. Fredriksson, 2009). Jennifer Bartlett is Senior Lecturer at the School of Advertising, Marketing and Public Relations, Queensland University of Technology. She has published widely on corporate social responsibility and legitimacy. Steve May is Associate Professor of Communication Studies at the University of North Carolina at Chapel Hill. His books include The Debate Over Corporate Social Responsibility (ed. with G. Cheney & J. Roper, 2007) and The Handbook of Communication Ethics (ed. with G. Cheney & D. Munshi, 2010).

Inhaltsangabe

About the Editors viii
Notes on Contributors ix
Acknowledgments xxi
Part I Introduction 1
1 Corporate Social Responsibility and Communication 3
Øyvind Ihlen, Jennifer L. Bartlett and Steve May
2 The Paradoxes of Communicating Corporate Social Responsibility 23
Sandra Waddock and Bradley K. Googins
Part II Field Overviews 45
3 Management, Communication, and Corporate Social Responsibility 47
Jennifer L. Bartlett and Bree Devin
4 Public Relations and Corporate Social Responsibility 67
Jennifer L. Bartlett
5 Organizational Communication and Corporate Social Responsibility 87
Steve May
6 Marketing and Corporate Social Responsibility 110
Peggy Simcic Brønn
7 Reputation Management and Corporate Social Responsibility 128
Mark Eisenegger and Mario Schranz
8 Rhetoric and Corporate Social Responsibility 147
Øyvind Ihlen
Part III Corporate Social Responsibility Communication in Action 167
Concepts and Aspects
9 Ethics: Corporate Social Responsibility, Power and Strategic
Communication 170
Jacquie L'Etang, Jairo Lugo-Ocando and Zeti Azreen Ahmad
10 Risk Communication and Corporate Social Responsibility: The Essence of
Sound Management for Risk Bearers, Generators and Arbiters 188
Michael J. Palenchar, Tatjana M. Hocke and Robert L. Heath
11 Trust and Credibility as the Basis of Corporate Social Responsibility:
(Mass-) Mediated Construction of Responsibility and Accountability 208
Günter Bentele and Howard Nothhaft
12 Corporate Social Responsibility Communication and Dialogue 231
Ura Golob and Klement Podnar
13 Transparency and Neoliberal Logics of Corporate Economic and Social
Responsibility 252
Majia Holmer Nadesan
14 The Concept of Stakeholders and its Relevance for Corporate Social
Responsibility Communication 276
Juliana Raupp
15 Significance of Sector-Specific Corporate Social Responsibility
Initiatives: Status and Role in Different Sectors 295
Augustine Pang, Angela Mak and Joanne Mui-Hean Lee
Tools and Processes
16 Corporate (Social) Responsibility and Issues Management: Motive and
Rationale for Issue Discourse and Organizational Change 316
Robert L. Heath and Michael J. Palenchar
17 Communicating Corporate Social Responsibility through Nonfinancial
Reports 338
Elise Perrault Crawford and Cynthia Clark Williams
18 Communicating Corporate Social Responsibility through the Internet and
Social Media 358
Paul Capriotti
19 Communicating Corporate Social Responsibility through Corporate Image
Advertising 379
Alan A. Pomering
20 New Partnerships for a New Generation of Corporate Social Responsibility
399
Melissa J. Bator and Cynthia Stohl
21 Media Relations and Corporate Social Responsibility 423
Craig E. Carroll
22 NGOs as Communicative Actors within Corporate Social Responsibility
Efforts 445
Sarah E. Dempsey
23 Communication and Corporate Social Responsibility: A Storytelling
Perspective 467
Stefan Wehmeier and Friederike Schultz
Part IV Commentaries and Conclusions 489
24 Interrogating the Communicative Dimensions of Corporate Social
Responsibility 491
Lars Thøger Christensen and George Cheney
25 A Provocation: Thinking the "Social" into Corporate Social
Responsibility 505
Shirley Leitch and Judy Motion
26 Commentary: The View from Management 516
Güler Aras and David Crowther
27 The View from Organizational Studies: A Discourse-Based Understanding of
Corporate Social Responsibility and Communication 534
David Grant and Daniel Nyberg
28 Conclusions and Take Away Points 550
Øyvind Ihlen, Jennifer L. Bartlett and Steve May
Name Index 572
Subject Index 580

Rezensionen

"Summing Up: Recommended. Research and faculty collections." (Choice, 1 March 2012)

"If the publication of a handbook represents both the crystallization of research into a movement or field as well as serving as a platform for future studies, then this handsome and thorough title certainly serves both purposes well." (Communication Director, 1 December 2011)

"An impressive, accessible volume that includes writing by a significant group of international scholars and practitioners, this handbook will prove instructive to CSR practitioners and students alike." (Ethical Corporation Magazine, 1 July 2011)