The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization.
The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Jean-Francois Denault is a Canadian consultant specializing in marketing projects and competitive intelligence. His past clients include advertising agencies, marketing research firms, government agencies and private companies. He has global experience with projects in Europe, Asia, Middle East and North America. Mr. Denault specializes with companies in Life Sciences (biotechnology, pharmaceuticals, medical devices, nutraceuticals and healthcare). He has worked with over 25 life science startups since starting his consulting business in 2003, as well as a number of large corporations, government agencies and life science associations. He holds an executive MBA (specialization in life science), and a graduate degree in communication. He has also completed degrees include a graduate degree in consulting management, a bachelor degree in international commerce, a certificate in financial analysis and an undergraduate degree in East Asian studies.
Inhaltsangabe
Preface Chapter 1: Why is this book important? Chapter 2: Overview of Market Management Chapter 3: Basics of market research Chapter 4: Consumer behaviour Chapter 5: Marketing and commercialization strategies Chapter 6: Pricing strategy Chapter 7: Marketing communications Chapter 8: Marketing metrics Chapter 9: Market management for services Chapter 10: Final thoughts
