Since its original publication in 2010, Kari Chapin's "The Homemade Marketplace" has inspired thousands of crafters around the world to make some extra money from doing what they love best. Full colour illustrations throughout. 2nd edition.
Since its original publication in 2010, Kari Chapin's "The Homemade Marketplace" has inspired thousands of crafters around the world to make some extra money from doing what they love best. Full colour illustrations throughout. 2nd edition.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Since the publication of The Handmade Marketplace in 2010 and Grow Your Handmade Business in 2012, Kari Chapin has gained national visibility as a sought-after speaker at craft business conferences and events. She also offers one-on-one creative coaching and courses online. She is known for her effective coaching style and distinctive, supportive voice, along with her strong ability to market and network.
Inhaltsangabe
Introduction My (All New!) Creative Collective Part 1 Getting to Know Yourself and Your Business Chapter 1: Setting the Scene for Success Setting Goals, Build a Nurturing Space, Staying Inspired, Translating an Idea into a Reality Chapter 2: Branding Your Business Who Are Your Customers?, What's Your Message and Look?, What's in a Name?, Developing a Logo Chapter 3: Establishing Basic Business Practices What Kind of Business Are You?, The Next Steps, Collecting Money, Pricing Your Work, Hiring Help Part 2 Spreading the Word -- and Images Chapter 4: Marketing Basics Marketing Defined, Essential Marketing Materials, Photographs are Key Chapter 5: Your Craft Community Making Connections, Online Communities, Reaching Out to Your Fellow Crafters
Chapter 6: Blogging Blogs and Websites Defined, Basic Setup, Writing a Successful Blog, What's your Online Look?, Give and Take, Creating an Online Newsletter
Chapter 7: Advertising and Publicity Advertising Online, Be Your Own Best Ad Agency, Attracting Media Attention, Approaching Media Chapter 8: Social Media Choosing an Avatar and a Name, Twitter, Facebook, Pinterest, Instagram, Flickr, Follow Me, Follow You, Video Part 3 Getting Down to Selling Chapter 9: The Craft Fair Scene First Things to Know, The Fair Application Process, Getting the Word, Preparing for the Fair, Designing Your Booth Space, Fair Day Etiquette, Starting Your Own Craft Fair Chapter 10: Selling in Online Stores Evaluating Marketplaces, Setting Up Your Online Shop, Customer Service, Answering Customer Questions and Comments Chapter 11: Selling In Brick-and-Mortor Stores Getting Your Foot in the Door, Persuasive Leave-Behind Materials, Meeting with the Store/Owner Manager, Selling on Consignment Chapter 12: Get Creative: Other Selling Options and Opportunities Join a Co-Op, Teach a Course, Hold Trunk Shows, Host House Parties, Offer Kits and Patterns Parting Advice Resources Index
Introduction My (All New!) Creative Collective Part 1 Getting to Know Yourself and Your Business Chapter 1: Setting the Scene for Success Setting Goals, Build a Nurturing Space, Staying Inspired, Translating an Idea into a Reality Chapter 2: Branding Your Business Who Are Your Customers?, What's Your Message and Look?, What's in a Name?, Developing a Logo Chapter 3: Establishing Basic Business Practices What Kind of Business Are You?, The Next Steps, Collecting Money, Pricing Your Work, Hiring Help Part 2 Spreading the Word -- and Images Chapter 4: Marketing Basics Marketing Defined, Essential Marketing Materials, Photographs are Key Chapter 5: Your Craft Community Making Connections, Online Communities, Reaching Out to Your Fellow Crafters
Chapter 6: Blogging Blogs and Websites Defined, Basic Setup, Writing a Successful Blog, What's your Online Look?, Give and Take, Creating an Online Newsletter
Chapter 7: Advertising and Publicity Advertising Online, Be Your Own Best Ad Agency, Attracting Media Attention, Approaching Media Chapter 8: Social Media Choosing an Avatar and a Name, Twitter, Facebook, Pinterest, Instagram, Flickr, Follow Me, Follow You, Video Part 3 Getting Down to Selling Chapter 9: The Craft Fair Scene First Things to Know, The Fair Application Process, Getting the Word, Preparing for the Fair, Designing Your Booth Space, Fair Day Etiquette, Starting Your Own Craft Fair Chapter 10: Selling in Online Stores Evaluating Marketplaces, Setting Up Your Online Shop, Customer Service, Answering Customer Questions and Comments Chapter 11: Selling In Brick-and-Mortor Stores Getting Your Foot in the Door, Persuasive Leave-Behind Materials, Meeting with the Store/Owner Manager, Selling on Consignment Chapter 12: Get Creative: Other Selling Options and Opportunities Join a Co-Op, Teach a Course, Hold Trunk Shows, Host House Parties, Offer Kits and Patterns Parting Advice Resources Index
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