The Hard Sell - Madigan, Dee
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What is unique about political advertising? Is it really all that effective in changing votes? And why does it have to be so annoying. In The Hard Sell , creative director Dee Madigan uses humour and a down-to-earth approach in examining the world of political advertising. Dee is candid about the tricks of the trade and the lessons that can be learnt.

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Produktbeschreibung
What is unique about political advertising? Is it really all that effective in changing votes? And why does it have to be so annoying. In The Hard Sell , creative director Dee Madigan uses humour and a down-to-earth approach in examining the world of political advertising. Dee is candid about the tricks of the trade and the lessons that can be learnt.
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Autorenporträt
Dee Madigan is an award-winning creative director. She is a panellist on The Gruen Planet (ABC TV) and appears on Sky's The Contrarians, PM Live and The Perrett Report. She can also be heard regularly on ABC Radio, and writes for a range of publications.