In this work John Bone provides a lively and engaging insight into the social world of direct selling organizations. He investigates these under-researched organizations via a detailed ethnography of two home improvement companies selling products such as fitted kitchens, double glazing and conservatories, as well as developing wider sociological debates on trust and interaction.
In this work John Bone provides a lively and engaging insight into the social world of direct selling organizations. He investigates these under-researched organizations via a detailed ethnography of two home improvement companies selling products such as fitted kitchens, double glazing and conservatories, as well as developing wider sociological debates on trust and interaction.
John Bone is Lecturer in Sociology in the Department of Sociology, University of Aberdeen, UK.
Inhaltsangabe
Contents: Introduction: direct selling Setting the scene Entering the field 'The Persuaders' part 1: marketing 'The Persuaders' part 2: sales The culture of the 'con man' A culture of excess Booty capitalism Conclusion Bibliography Index.
Contents: Introduction: direct selling Setting the scene Entering the field 'The Persuaders' part 1: marketing 'The Persuaders' part 2: sales The culture of the 'con man' A culture of excess Booty capitalism Conclusion Bibliography Index.
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