In this work John Bone provides a lively and engaging insight into the social world of direct selling organizations. He investigates these under-researched organizations via a detailed ethnography of two home improvement companies selling products such as fitted kitchens, double glazing and conservatories, as well as developing wider sociological d
In this work John Bone provides a lively and engaging insight into the social world of direct selling organizations. He investigates these under-researched organizations via a detailed ethnography of two home improvement companies selling products such as fitted kitchens, double glazing and conservatories, as well as developing wider sociological d
John Bone is Lecturer in Sociology in the Department of Sociology, University of Aberdeen, UK.
Inhaltsangabe
Contents: Introduction: direct selling Setting the scene Entering the field 'The Persuaders' part 1: marketing 'The Persuaders' part 2: sales The culture of the 'con man' A culture of excess Booty capitalism Conclusion Bibliography Index.
Contents: Introduction: direct selling Setting the scene Entering the field 'The Persuaders' part 1: marketing 'The Persuaders' part 2: sales The culture of the 'con man' A culture of excess Booty capitalism Conclusion Bibliography Index.
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