The Heart and Soul of Culture: How to Save Your Bottom Line by Making the Transformation to a Conscious Business - Yager, Barbara; Hinton, Tom
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Culture matters! Research shows that not only does every company and organization have a culture that is unique, but repeat customers remain loyal because of your culture, not just your brand! So, how does your company leverage its culture to become a conscious business, and in the process, ensure higher profits, happier customers and more engaged employees? Co-authors Tom Hinton and Barbara Yager believe the secret is to put your people before profits and make the transformation from an unconscious business to a conscious business.

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Culture matters! Research shows that not only does every company and organization have a culture that is unique, but repeat customers remain loyal because of your culture, not just your brand! So, how does your company leverage its culture to become a conscious business, and in the process, ensure higher profits, happier customers and more engaged employees? Co-authors Tom Hinton and Barbara Yager believe the secret is to put your people before profits and make the transformation from an unconscious business to a conscious business.
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