The Heart of Innovation - Chanoff, Matt; Furst, Merrick
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"Ninety-five percent of innovations fail because innovators imagine demand where there is none-this book shows how to find authentic demand hiding in plain sight. The absolutely unique approach of Deliberate Innovation is to NOT use imagination to find what the authors describe as Authentic Demand. If you want to be in the five percent of innovators who succeed, this book will be the key"--

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Produktbeschreibung
"Ninety-five percent of innovations fail because innovators imagine demand where there is none-this book shows how to find authentic demand hiding in plain sight. The absolutely unique approach of Deliberate Innovation is to NOT use imagination to find what the authors describe as Authentic Demand. If you want to be in the five percent of innovators who succeed, this book will be the key"--
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Autorenporträt
Matt Chanoff is a San Francisco-based angel investor and co-founder with Merrick of the startup studio Flashpoint.  He has served on the boards of early stage companies in logistics and cyber security, and currently sits on eight nonprofit boards in the areas of poverty, media, and education.He has a Master’s of Arts degree in International Economics and Politics from Johns Hopkins School of Advanced International Studies. Dr. Merrick Furst is a Distinguished Professor and the Director of the Center for Deliberate Innovation at Georgia Tech. He founded Flashpoint@GT, a first-of-its-kind startup engineering studio that developed formative leaders and exceptional technology startups. Merrick was the president of the International Computer Science Institute at UC Berkeley, and before that was a professor and dean at Carnegie Mellon. Dr. Mark Wegman is an IBM fellow, IBM’s highest technical honor with more than 100 publications and over 16,000 citations, primarily in algorithms, information theory, compilers and software engineering.  He is also an ACM and IEEE Fellow, a Member of the National Academy of Engineering, and a Distinguished Alumnus of UC Berkeley. Dr. Daniel Sabbah was the CTO and General Manager, Next Generation Platform, at IBM Corp. He was responsible for creating IBM's Cloud platform and aligning IBM's direction for Cloud and Mobility. He holds an MA and Ph.D. in Computer Science from the University of Rochester and and MBA from the Wharton School, University of Pennsylvania.