The Heart of Marketing - Sherven, Judith; Sniechowski, Jim
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""The Heart of Marketing"" validates the power of heart-to-heart connections that leads to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships.

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Produktbeschreibung
""The Heart of Marketing"" validates the power of heart-to-heart connections that leads to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships.
Autorenporträt
Judith Sherven, Ph.D. and James Sniechowski, Ph.D. are best known for their work in the study and understanding of differences in relationships. Judith is a clinical psychologist and Jim is the founder of the Menswork Center in Santa Monica, California. They have appeared on over 250 television and radio shows as guest experts and provide relationship training nationally and internationally for both couples and singles.