The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Mark, Margaret; Pearson, Carol
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Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

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Produktbeschreibung
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
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Autorenporträt
Margaret Mark (New York, NY) is President of Strategic Insight, a consulting firm specializing in creative strategic direction for businesses and brands. She is formerly Executive Vice President of Young & Rubicam.